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Syllabus:
Development Communication: Concept, Purpose & Limitations Development Communication and western bias
What is DEVELOPMENT?
Development is a comprehensive economic,
What is DEVELOPMENT?
It is continuous and growth-oriented process
of
Concept of DEVELOPMENT
The concept of development may refer to:
- Some progressive change resulting into creation of
Cold war divided the world into two power blocks, USR and USSR. They wanted to attract more nations to their side and thereby suggested formula for development
Concept of Development
1950s and 1960s
Development as Economic Growth - Rostow (capital accumulation, growth of labour force, technological progress) Modernization was equated to development Development as a top-down process Dominated by western theories and models of development
(development of human beings which is harmonious to the ecological and cultural environment in the light of local traditions)
Communication is vital to inform, spread ideas and messages, create awareness about new technologies and developments Communication guides people and creates a forum
Sustained Communication fosters behaviour changes that in turn triggers development (BCC)
A rural woman during the recording of a radio programme for community radio
Rural Development
Rural Development implies improvement of the quality of life of rural people It is a process to empower the poor, reduce exploitation and oppression, equitable sharing of resources, improved health, education etc.
Persuasive, participatory communication has gained prominence to bring desirable social and behavioral changes
UNESCOs MacBride Commission (Many Voices One World) established there were imbalances in communication and information flow.
UNESCOs International Programme Development of Communication on the
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