SALES AND DISTRIBUTION

PRESENTED BY:
PRADEEP KUMAR(26)
SALIL RAIBOLE(27)
RAJNISH JAKHAR(28)
RISHABH SOOD(29)
 ABOUT MARICO
• A leading Indian Group in Consumer Products and Services
• Found in 1991, Public Limited Company
• Renowned Brands like Parachute, Saffola, Kaya Skin Clinics
• Turnover of 1550 Crores (2006-07)
• CAGR of 13% in turnover, 15% in profits - over last 5 years

Reaching 13
Crore consumers
 MARICO’s SUPPLY CHAIN

RDC 6 RDCs (regional distribution

centres)

Primary Secondary
Sales Sales
Raw
Direct
Material Plants Depots Retailer
Distributors
Vendors

30 depots

Super
Stockists
Distributors

Total >
SALES & DISTRIBUTION AT
MARICO

Factory +

Distribu Super

Stock

Retai
 VENDOR MANAGED INVENTORY (VMI)

Places order

EARLI Distributor Marico

ER
Replenishment
based on order

Replenishment based
on norms
Distributor Marico

NOW
WITH VMI

MIDAS Mi-net APO SAP

Orders are automatically
generated
THANK
YOU