The complete man

Contents..

About The The

Raymond

vision product

The
The

Market
mission

summary

About Raymond

Eight decades old group, in operation since 1925 Head quarters: Mumbai

One of India's largest branded fabric and fashion retailer

Market leader in the worsted fabrics business with over 60% market share Second largest branded apparel business in India Owns prestigious award winning brands like Raymond, Park Avenue, Colorplus , Parx

vision
Committed to supplying high quality products and superior service to the customers. Believe in the individual, and that shared values and common purpose provide the basis of teamwork. Value the franchisers and share with the principles the objectives of enhancing the image and success of the products. Believe in conducting the business activities with integrity. Believe in optimizing the profitability in a manner consistent with the values.

The Products

Fabrics Apparels Brands Woolen outer wear Furnishings Retail Engineering Personal Care Prophylactics International Business Corporate Wear

Fibre

Fabric*

Garment*

Brands

Retail

Wool Polyester Viscose Cotton

Worsted Suiting's Premium Suiting's High Value Cotton Shirting Denim

Shirts Trousers Jackets Full Suits Tuxedos Jeans Shawls

Raymond

TRS Park Avenue Parx EBO

Park Avenue
Parx

Colorplus
Manzoni

Colorplus EBO
Made to Measure Neckties & More Shirts & More

Wool sourced primarily from Australia

Woolen Outerwear

Brands RAYmOND

Raymond premium apparel

Manzoni :- (formal wear , sports wear , accessories , bespoke,)

Park avenue
Color plus :- (casual wear)

Parx :- (casual lifestyle brand)

Zapp :- (apparel , accessories & lifestyle products exclusively for kids)

Notting hill

Park Avenue

Won the 'Most Innovative Brand' at the Lycra Images Fashion Awards 2008. Park Avenue SpringSummer collection for Men Park Avenues Spring Summer 2010 'Park Avenue Woman:for the working women professionals of today.

Colorplus
Luxury & Style.

ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men. Collections: Platinum Chino. Spring Slub Collection Linen Satin trousers Classic Indigoes Ebony & Ivory collection

Parx
Parx is a premium casual lifestyle brand Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest.

Collection:Urban, Sport, Excursion and Club.

The market

There is no celebrity as a brand ambassador in Raymond's

For launch of new product they consult the market research agencies and the agency than does the research.

The questionnaire method is also followed.

Competitors

There are many competitors

Digjam

Vimal
Reid &Taylor

The mission
To provide the customers with products and service that are recognized as the best. To be a major player in all market. To implement employee training and development programs that provide personal growth for all the employees and enable them to make a meaningful contribution to the Company.

Create an environment that respects, integrates and balances the needs of our employees resulting in creative excitement, heartfelt commitments and cheerful cooperation.
Institute a culture of operational innovation that results in meaningful and sustainable ways to stay ahead of the pack.

SOME RECENT INITIATIVES

The company has been focusing Tier 3/4/5 towns and cities, below are some of the newly opened TRS stores by the company.

Ambejogai

(Maharashtra)

Bijapur (Karnataka)

The company has recently initiated two new formats namely Neckties and More and Shirts and More which have received very good response

Raxaul (Bihar)

Beyond business
Education

Smt. Sulochanadevi singhania School(pune) Kailashpat Singhania School(M.P.) Raymond Rehabilitation Centre(Jekegram, Thane)

Raymond Embryo Research Centre (Dhule, Maharashtra)

Summary

Raymond Group has successfully addressed many of the issues that impacted profitability in FY 08 and FY 09. The Group is very well positioned to take advantage of domestic market growth in the context of the larger Indian discretionary consumption growth story. The retail thrust will assist the group to penetrate into newer markets in smaller towns and cities. The group is focused on tackling the dual manufacturing cost strategic build up.