Intuition in Strategic Thinking

Why is it important ? What is intuition ? How can we develop it ?

Why is intuition important in strategy?

Today, many companies have done much of the hard work of catching up on quality, cost, speed and flexibility. That is, there is little to gain from further improvements in these areas.
How then, should we proceed?

Hamel & Prahalad

We need to explore and cultivate the potential of those activities, that are time-bound to a lesser extent.
The mind is the single most important asset in this respect.

Strategic Planning is Analytic

Strategic Thinking is Intuitive

Henry Mintzberg

What do researchers say?

Studying intuition is a way to create a more realistic view of how strategic decision makers actually think.
Eisenhardt & Zbaracki

What do top strategists say?

In these thirty years, that I have had the pleasure to lead organizations, it has almost always gone well, when I have trusted my intuition. When I have done things the old, traditional way, it has not turned out so favourably.

Jan Carendi CEO Skandia

What do scientists say?

Fragmentation is now very widespread, not only throughout society, but also in each individual. This is leading to a general confusion of the mind, which creates an endless series of problems, and interferes with our clarity of perception, so seriously as to prevent us from being able to solve most of them.
David Bohm

Cost, Speed & Accuracy of Intuition

The analytic approach to problem solving produces the precise answer more often, but its distribution of errors is quite wide. In contrast to this, intuition is less frequently precise, but more consistently close to the correct answer.

Peters et. al.

Decisions aided by intuition are available immediately. Analysis would seem to be slower & costlier. Though, intimate knowledge of the subject, may be required for intuition to work properly. The investment cost of intuition is therefore much higher.

What is Intuition?
A Hunch Gut Feeling Sudden Insight Tacit Knowledge Perception of the Unconscious Foresight Synthesis Language of Metaphors, Symbols & Analogies

Definition:

Intuition is the event which occurs when an individual reaches a conclusion on the basis of less explicit information than is ordinarily required to reach that conclusion.
Malcolm Westcott

Definition: Intuition allows one to draw on that vast storehouse of unconscious knowledge that includes not only everything that one has experienced or learned, either consciously or subliminally, but also the infinite reservoir of the collective or universal unconscious, in which individual separateness and ego boundaries are transcended.
Frances Vaughan

Intuition .
Looks in-to-it Perceives what is unconscious Visualizes it as pictures, symbols, archetypes, metaphors, analogies Connect and link it to consciousness Synthesize elements of knowledge and information to coherent patterns and wisdom Finds the meaning

Can intuition be wrong?

Intuitive problem solving;

Intuition advocate harmony between thinking, feelings, and information provided by the five senses.

How can we develop our intuition?

Meditation, quieting the mind Receptive, non-judgmental attitude Dream interpretation Visualization Guided imagery Understanding of symbols, myths, and archetypes. Focus simultaneously in and out Use environment as mirror

Preferences in Judgement & Perception

Direction of Energy Extraversion (E) Focus on the people and things in the outer world Sensing (S) Focus on facts and details that can be confirmed by experience Thinking (T) Use impersonal, objective, logical analysis to reach conclusions Judging (J) Plan and organize; make decisions and come to closure Introversion (I) Focus on the thoughts, feelings and impressions of the inner world Intuition (N) Focus on possibilities and relationships among ideas Feeling (F) Use person-centered, subjective analysis to reach conclusions Perceiving (P)
Be spontaneous and adaptable; collect information and stay open to new options

Gathering Information

Making Decisions

Dealing with the Outer World

Intuition versus Sensing

A cynical person knows the prize on everything, and has no clue about the value.
The beauty is in the eye of the beholder. Happiness is not to have many things. Happiness is to be satisfied with what youve got. We dont love people because we find them beautiful. We find people beautiful because we love them.

Intuitive understanding ....

Strangers are friends that you have not met before.
We should be interested in the future, because thats where we are going to spend the rest of our life.

The best we can do for others is not to share our wealth with them, but to show them their own.

What to do?
Treat Treat Treat Treat intuition as real memory as an enemy experience as a theory the self as a hypothesis
James March

A little story ....

There was a poor farmer who had a chicken, which suddenly produced an egg made of gold ......
His surprise was great, when this happened the next morning as well. And the next, and the next, ..... After some time, he became rich and greedy. He decided to kill the chicken, opened it up and searched for even more eggs ......