FOOD & BEVERAGES INDUSTRY

MCDONALD
GROUP MEMBERS: CHAN KAH HUI LEE KAH YEE MALVEENN PREET KAUR GILL MOO CHOI NYUK SIM HWA KENG YEE MIN NIE 09ABB02548 12ABB07274 11ABB05909 10ABB00515 10ABB00996 12ABB07273

EXECUTIVE SUMMARY
Scale of Point System Transaction Processing System (TPS) Made-For-You System HBS- Hyperactive Bob System Management Information System (MIS) Decision Support System (DDS)

IMPACT OF IT/IS Higher consumer demand

= McDonalds plugged into mainstream technology via
internet to attract more consumer.

= With Wi-Fi hotspots in McDonalds, customers can access the internet while having their food. Reducing the time =increase the excellence of management while decreasing the human mistakes/ errors =eg. Building a database; calculating time of process to build up his work incessantly.

 Order in less time = McDonald allows customers to order online and accept his home order from nearest branch = occur through a screen that shows the customer place when he/she orders in the McDonalds restaurant Cost effectiveness = using Information systems technology in McDonald's has provided a hand to computerize the business method and make them uncomplicated = better pay and excellent working environment for workers.

 To get connected
= internet - to start on their diverse marketing strategy as well as to get connected to their potential and faithful buyers = intranet = confidential communication means for the inside stakeholder of the company such as suppliers, shareholder and workers.

INTRODUCTION
FOUNDERS: RICHARD & MAURICE MCDONALD 1ST RESTAURANT : SAN BERNARDINO (CA) , 1940

 SERVICES PROVIDED : DRIVE-THRU & DELIVERY

TOTAL EMPLOYERS WORLDWIDE : 1.7 MILLION

VISION
To be the worlds best quick service restaurant and to take over the global food-service industry

MISSION

To provide excellent quality, service, cleanliness, and value, so that we make every customer feel satisfied.

TAGLINE->

PRODUCTS:

IT/IS USED BY MCDONALD:

TRANSACTION PROCESSING SYSTEM to serve customers better to record McDonald daily transaction to make a better decision in the future
MADE-FOR-YOU SYSTEMas a backend system to raise productivity and customer satisfaction to create a smoother and flexible kitchen system

Hyperactive Bob System

Hyperactive Bob System uses robots to control the computer vision and artificial intelligence systems to manage the kitchens at-so called quick-service restaurants.

MCDONALDS PORTERS FIVE FORCES COMPETITIVE MODEL

1) BARGAINING POWER OF BUYERS LOW REASON: MCDONALDS OFFERS LOW COST & DIFFERENTIATED PRODUCTS AND SERVICES; Eg:

2) BARGAINING POWER OF SUPPLIERS HIGH REASON: MCDONALDS RELIES ON SINGLE SUPPLIER ON EACH PRODUCT Eg: MAIN SUPPLIER : MACFOOD SERVICES (M) SDN BHD BUN SUPPLIER : HAVIFOODS SDN BHD BEVERAGES SUPPLIER: COCA COLA & MINUTE MAID

3)THREAT OF SUBSTITUTE PRODUCTS/SERVICES HIGH REASONS: CUSTOMERS SWITCHING COST IS LOW CAN BE EASILY SUBSTITUTED BY OTHER FAST FOOD CHAINS

4)THREAT OF NEW ENTRANTS LOW REASON: MCDONALDS IS A WELL-ESTABLISHED COMPANY WITH STRONG BRAND IDENTITY

5) RIVALRY AMONG EXISTING COMPETITORS HIGH REASONS: COMPETITORS OFTEN COMPETE IN TERMS OF PRICE, CUSTOMER SERVICES, EFFICIENCY OF STAFFS & QUALITY OF PRODUCTS

STRATEGIC USE OF IT/IS FOR COMPETITIVE ADVANTAGE

Made For You System: o Customer places an order, the food item will immediately appears in computer monitor in the kitchen and a tone sound to alert the kitchen staff.
Maintains the quality of food ,sales, customers loyalty Not easily switch to other fast food restaurant Transaction Processing System (TPS): o Collection, modification and retrieval of all transaction data Manage quantity of material To handle errors in a safe and consistent manner

o o o

Point of Sale System (POS) Gathering and applying information effectively in today's ultra competitive markets Calculate the amount owed by the customer provide options for the customer to make payment Decision Support System (DDS) Used to model data and make quality decision Makes correct decision planning Management Information System (MIS) A system that provides information needed to manage organization effectively To maintain and improve the internal control To produce periodic report

CONCLUSION
Consistency = main factor of success for McDonalds = customers can take console in that information when making a choice on where to eat. = These attempts help McDonald's stay on top in a traditions Innovation = eg. of innovation in menu such as Filet-O-Fish, Big Mac, Hot Apple Pie, Egg McMuffin, McFlurry = this allows a better profitability

Availability = Restaurant locations are convenient for all customers. = Shopping centers and strip malls generally have a McDonald's included or within walking distance.

 Global but Local

= Although it is a multi-national gigantic, it adjusts its business and menu to go well with home markets = allows it to adapt its offers to suit the local appetite