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Cultural Differences
In order to do business with differing cultures, much market research is needed to help companies understand various similarities and differences even when dealing with everyday cultural norms dealing with people such as: Punctuality Greetings Nonverbal communication signals Good Manners Decision making
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Punctuality
Punctuality Norms in North America? People are expected to be on time Rely on books, calendars and even pay a fee sometimes for missed appointments
Punctuality Norms in Other Countries Time is considered flowing, flexible, beyonds people control
Greetings
Shaking hands differs from one country to the next Eye contact made in some countries, not in others Bowing before an elder acquaintance versus not bowing at all
Considered rude in Asian cultures to refuse someones request, so an Asian business person may not give a direct no answer to a sales request
Good Manners
In North America, getting down to business is the norm when to business people meet.
In other Asian and Latin American countries it would be considered rude not to discuss family, friends, and favours first to establish a personal relationship before business.
Decision Making
In some cultures, decisions are made from the top down approach, in others, from the bottom up approach.
Other Differences
Other Sources
Wilson Jack et al. The World of Business, 5th Ed. Nelson Education Ltd., Canada, 2007