Академический Документы
Профессиональный Документы
Культура Документы
Vision Statement
To become the worldwide leader in
retailing
Mission Statement Components
1. Customers
2. Products or services
3. Markets
4. Technology
5. Concern for survival, profitability, growth
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employees
Mission Statement
Our fist responsibility is to provide all
consumers (1) the best products and services
with guaranteed satisfaction under one roof.
Wal-mart provides a wide array of products
like toys, electronics, groceries, jewelry,
ladies, men, and children’s apparel, and hard
goods (2) at reasonable prices. We will
continue to offer scholarships to deserving
high-school graduates (8) in hopes of
providing students with a well-deserved
education.
Consumers have been conveniently provided
not only with the use of on-line shopping (4)
to show without ever leaving home, but also
with the concept of “one-stop shopping.” The
Wal-mart team is devoted to everything that
Wal-mart has accomplished as a universal
competitor (3). We are dedicated in recruiting
rewarding, and retaining employees of good
moral standing (9) by providing benefits for
excellent performance, providing clean
environments to work in, and by providing
equal-opportunity for all individuals (7).
We will continue to offer the highest
quality products at the lowest price (6)
to strive to be the best in the retail
industry (5).
Opportunities
Consumers want ease of shopping
Internet shopping growing
Dollar value increasing
Similar shopping patterns worldwide
Retail sales expected to increase
Environment conscious consumers
Elderly population growing
Asian market virtually untapped by retail
European Market untapped by retail
Threats
Regulation of Wal-Mart pharmacies
Small towns do not want entry of Wal-Mart
Bad media exposure for Kathie Lee Brand
Variety of competition nationally, regionally and
locally
Substitute products more easily because of intense
competition
Competitive Profile Matrix
Conservative FS Aggressive
CA IS
Defensive ES Competitive
Grand Strategy Matrix
RAPID MARKET
GROWTH
Quadrant II Quadrant I
Wal-Mart
WEAK
COMPETITIVE STRONG
POSITION COMPETITIVE
POSITION
SLOW MARKET
GROWTH
2. Market penetration
3. Product development
4. Forward integration
5. Backward integration
6. Horizontal integration
7. Concentric diversification
The Internal-External(IE)
Matrix
The IFE Total Weighted Score
Medium IV V VI
The EFE Total 2.0 to 2.99 Wal-Mart
Weighted
Score
Threats
Regulation of Wal-Mart pharmacies 0.10 2.00 0.20 1.00 0.10
Small towns do not want entry of Wal-Mart 0.15 3.00 0.45 2.00 0.30
Bad media exposure for Kathie Lee Brand 0.08 --- --- --- ---
Variety of competition nationally, regionally and locally 0.15 3.00 0.45 2.00 0.30
Substitute products more easily because of intense 0.03 --- --- --- ---
competition
SUBTOTAL 1.00 2.67 2.17
SUM TOTAL ATTRACTIVENESS SCORE 3.72 3.47