MUMBAI DABBAWALA’S-

SUPPLY CHAIN STRATEGY

Presented By-
Rahul Babbar
Sumit Singh
Nishu N. Takkar
Kritika
Raja
HISTORY
• Started in 1890
• Mahadeo Havaji
Bacche (Mahadeo), a
migrant from North
Maharashtra, started
the lunch delivery
service.
• Mahadeo recruited
youth from the
villages neighboring
Mumbai, who were
involved in agricultural
work
• Service started with
about 100
Dabbawalas
0RGANISATINAL STRUCTURE
PRESIDENT

VICE
PRESIDENT 13
Members

MEMBERS(5
000)
 DELIVERY SYSTEM
• Based on team work
• Dabba’s are collected from homes and
taken to nearest railway station
• Collection time is fixed between 8.30
a.m. and 10.30 a.m.
• Dabba’s brought to the railway station
are sorted out by Mukadam.
• Sorted dabba’s are given to the respective
dabbawala, who then takes them to respective
destinations through LOCAL TRAINS
 DELIVERY SYSTEM
• Dabba’s are again
resorted by an another
Mukadam Sat the
respective station
• Dabba’s of that
particular area are
given to the assigned
dabbawala’s and rest
of the dabba’s are
again boarded on train
to be delivered at
respective station
• At 3:00 p.m. the
reverse process starts
 CODING SYSTEM

• Dabbawla’s used
various codes to
identify the different
dabba’s.
• Initially they used
symbols like swastikas
, dots, crosses, strokes
, dashes in various
colors.
• The new codes used
both alphabets and
numbers to identify
The Color Coding of Dabba’s
The color coded on Dabba’s can be
Read in following pattern:

Here, the markings of the collection

Point are:
VPfor Vile Parle , C for Cooper Hospital, Red
color denotes the station and the
Dabbawala team at the collection and delivery
points.
Destination markings are 10 (Nariman Point). 9 is
the Dabbawala
handling the destination area, M is MittalTower
and 16 refers to the 16 th floor.
 CHALLENGES
• The Second
Generation
• Increase in
women’s
employment
• Meals provided by
the organization
• Increased Fast
Food Centres
• Changing Lifestyle
 ALTERNATIVES
• You demand – We
deliver

• Health reasons

• Unhygienic food
served by Fast Food
Centres

• The Middle Class

 CONCLUSION
AS LONG AS
PEOPLE FEEL
HUNGRY,
DABBAWALA’
S ARE THERE
TO SERVE
THEM
THANK YOU