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Aramco Cloud Computing Forum Behind the Cloud:


Creating an Enabling Architecture for Cloud & IT Services

Gerd Simon Sr. Buz Dev, Equinix November 27-28, 2010

Introduction Equinix

The widest network-neutral footprint 35 strategic global markets

The strongest balance sheet in our industry $1 billion plus in annualized revenues $700 million plus cash on hand $2.9 billion investment in capacity 2007-2010
The most dynamic ecosystem in the industry 3,700 global customers >80% of new business from existing customers

Enabling you to keep pace with the rapid expansion of the digital marketplace

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Introduction
STRICTLY CONFIDENTIAL

Platform for Growth

Platform Equinix
35 markets 11 countries

Ecosystems
6M square feet 600+ carriers 3,700 businesses strategic ecosystems

Collaborate to accelerate growth

Global Reach

Reach your customers around the world

Data Centers

Ample room for growth in reliable, well connected sites

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Introduction
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Reach Customers Around the World


Market Challenge
Expanding addressable market; ensuring consistent performance for global customers

Equinix Advantage
Asia 5 metros 250+ available networks Americas 22 metros 450+ available networks Europe 8 Metros 175+ available networks

Red = current Equinix markets

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Introduction
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Introduction MENA
Planning a MENA Focused Data Center Network Qala KSA is key! Unique Union of Expertise Global Perspective Best-in-Class, Globally and Regionally
built and managed over 120 data centers around the world representing over 700,000 sqm of gross space. served over 4000 enterprises, ranging from the Global 2000 to SMEs. connected over 600 networks forming the fabric of the worldwide internet. managed the largest

and most active


peering points in the US, Europe and Asia.

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Introduction
STRICTLY CONFIDENTIAL

Sapience Capital Partners


Excellent Track Record in Internet Infrastructure. Data Center Initiative Managed by Successful Investment and Operational Executives. Recreating Proven Model
(Interxion: top-3 pan-European DC provider)

Access to key ingredients for success:


people capital customers

In MENA for 3 years.


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Introduction
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Our Ambition

Extend Reach
Of Platform Equinix to the MENA Region And open up the advantages and opportunities of Platform Equinix to customers and partners in the MENA region Focussed on MENA as separate market

And on ME as hub between Europe, Africa and Asia.

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Introduction
STRICTLY CONFIDENTIAL

Cloud
Characteristics & Dynamics

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Cloud Segment Adoption Curves


Enterprise Readiness, Service Type, and Delivery Requirements Influence Cloud Adoption

Our Services are Centered in a Highly Dynamic Market


High
Source: Deloitte

New Apps
More Core Apps Engineering Apps

SaaS

Core Apps CRM, ERP

Adoption

Non-Core Apps Collaboration

High Performance IaaS Computing Virtual Desktop Partner Clouds PaaS New Apps

Storage & Backup Low-End Servers

Dev & Test Rapid App Dev

Productivity Apps

Low

Websites, Intranet

2008
Cloud

2011
STRICTLY CONFIDENTIAL

2014
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Key Challenges
Deliver Lower Costs - CapEx and TCO Deliver the Same Reliability as Traditional Infrastructure Models Readily Scale Services into New Markets

Provide an End-User Experience Comparable to Traditional Service Models

These Attributes Help Frame our Value Proposition

Cloud

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Economic and Operational Advantages Increase Flexibility, Agility, and Performance Reduce the Amount of IT Capital Spending
PLATFORM EQUINIX

OUR MARKETPLACE

Reallocation of Resources

OUR COST MANAGEMENT VALUE

Our ambition is to Enable the Advantages of Cloud

Cloud

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Solving The Key Challenges


Cost Shift capital expenditures to operating expenses. Optimized architectures & deployment strategies driving lower TCO.

Reliability & Security - Industry leading data centers providing 99.999% availability and advanced physical security & access controls.

Scalability & Go-to-Market 92 data centers in 35 global metro markets. On demand capability to monetize new & existing markets.

BIG OPPORTUNITY

End-user Experience LATENCY MATTERS. Optimized architectures minimize variability to Cloud services.

Cloud

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Latency
The Challenge of Delivering Services over a Distance

The Direct Impact of Latency is:


Loss of End-User Productivity

Loss of Customer Satisfaction


Loss of Customer Traffic Loss of Sales Volume/Transactions

Loss of Revenue
Negative Brand Image

When End-Users are Impacted by Latency,


Service Provider Business Models are at Significant Risk
Cloud
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Application Framework
>100ms > 2000km < 100ms <2000km < 50ms < 500km < 5ms < 50km

Trading Desk Email Collaboration HR-Finance Transactional Apps CRM-ERP-BI Virtual Desktop

Imaging Apps

BUSINESS CRITICALITY

Main Frame

Archive/DR Apps
Web/Http Collaboration

Analytics

Document Management Procurement

Voice

Video

LATENCY SENSITIVITY

Cloud

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Defining the Service Radius


Key Elements that Determine the Service Radius Include: Network Time (spatial/distance, routes/transport service) Processing Time (inbound/outbound traffic processing, hardware & software)

End-user tolerances

Cloud

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Cloud On-Ramps are the New Last Mile


As Cloud Adoption Continues to Ramp Up, Cloud Connectivity will be Key

Just as in Wide Area Networkingthe Last Mile is Critical


MSFT Acknowledged that Delivering Cloud Services to End-Users is a Significant Issue and a Challenge for its Customers:
Regarding network access to their Cloud services, Doug Hauger, the GM for Cloud at Microsoft, recently stated the following : while we are not announcing anything today, we are working with carriers/operators to secure the last mile for you. We already own our fiber in the US (and datacenters) and we lease fiber (long-term contracts) overseas. We know this is a big issue for you and we are working with our partner network to solve it for you.
Source: Microsoft

Cloud

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Optimize the Service Delivery Architecture

Need to Solve:
1. Where Services Nodes Need to be Deployed
Global Backbone

2. How Service Nodes Connect to Enduser/Customer Communities 3. How Service Nodes Interconnect with Each Other and Existing Assets 4. How to Integrate Partners & Supplier Services
Metro Service Access Nodes Metro Service Access Nodes Metro Service Access Nodes Americas European Asia-Pacific

Cloud

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Enterprises are Employing Cloud as a Business Model


Key Issues & Drivers
Applications Globalization/Scale Time-to-Market Ecosystems

Key Challenges & Choices


Budget & TCO Space/Power/Cooling Networks/Security/Storage In/Out/Multi-source

Key Advantages of Cloud



Cloud

Focus on Business Agility & Value - not IT Functions are Outsourced - Consumption on a Transactional Basis Move from CapEx to OpEx - Near Zero Maintenance Model Rapid Deployment of Apps - Create Business Value Faster Control & Elasticity Near Zero Lead Time, Start/Stop Simplicity
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QALA & EQUINIX BEHIND THE CLOUD

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Our Delivery Platform Blueprint


Reliability
High availability High physical security

Scalability
Never go Dark On-demand access to space, power, & cooling Extreme network connectivity Integrate existing assets (tethering)

Neutrality
Multi-vendor solutions Lower operating costs Fall-back & switching options Access to new services Optimized performance

Performance
Flatter networks Simple architectures More bandwidth Lower latency within the Edge, WAN, and Service Nodes

Optimization
Proximity to customers Proximity to supplier services Integration with partner services Ability to create economies of scale

Community
Business ecosystem connectivity Partner, supplier, & customer exposure Rapid business value creation

Behind the Cloud

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Platform Equinix
A global service delivery platform enabling architectural flexibility, deployment optimization, and a high quality End-user experience.

Asia: 5 Metros 170+ Available Networks

Americas: 22 Metros 400+ Available Networks

Europe:8 Metros 150+ Available Networks

The only provider to offer a global platform spanning 92 Data Centers in 35 strategic metros across 11 countries
Behind the Cloud
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Latency Guide Drives Architecture


Latency Class Latency Tolerance Typical Applications/Services
Financial applications Primary/transactional storage Real-time medical imaging Real-time analytics

Proximity

< 5ms 50km radius

Real-time

< 50ms 500km radius

Virtual desktop Network storage Transactional applications Private cloud Hybrid cloud

Priority

< 100ms 2000km radius

Enterprise applications Network backups Public cloud Collaboration VoIP

Best Effort

100ms 2000km radius

Low-priority Web/HTTP Email Batch data archival Grid computing

Behind the Cloud

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Equinix Marketplace
Create a Marketplace for Services
Equinix Marketplace
Mobility Companies

Digital Media
Enterprise Companies WWW Companies

Web Hosting Companies

Direct Marketing
PaaS Companies

SaaS Companies

MSPs

CUSTOMER

Security Companies Content Companies

CDNs

Network Providers IaaS Companies ADNs

Financial Services

Systems Integrators

Co-Marketing

Channels

Equinix Marketplace Enables Compounded Exposure for Services


Behind the Cloud
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Cloud & IT Services Ecosystem


500+ Members and Growing
Applications Applications Infrastructure

Create Business Agility & Value With Ecosystem Interconnection


MSPs & SIs Systems Infrastructure

B2B, A2A, & B2C Interconnection

CUSTOMER

Enterprise/End-users

Global Service Delivery Platform


We Provide Low Latency On-Ramps to Leading Cloud & IT Services
Behind the Cloud
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Multi-Tiered Value
Integrate Your Assets using our services
Data Center Tethers to Existing Assets Service Suites
Cloud Backbone * Potential Support for Containers
Americas Cloud European Cloud Asia-Pacific Cloud

Service Access Nodes


Metro Service Access Nodes

Metro Service Access Nodes

Metro Service Access Nodes

Service Access Nodes Align Latency Sensitive Applications with Customer Geographies
Improved Customer Experience

N-Tier Architecture Enables Economies of Scale via Tethers & Service Suites
Aggregation to control costs, supports green initiatives, etc.

Network Choice & Density


Improves Performance and Manages Costs

99.999% Uptime and High Physical Security


Meet Business Criticality Requirements
Behind the Cloud
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Deploy Your Services with Precision


Well Planned Spatial Distribution
Establish service delivery tolerances & metrics for services Optimize your service radius Prioritize service scaling & go-to-market needs Balance Costs vs. End-user experience Consolidate & virtualize services with common delivery metrics Position Service Nodes in proper radius of End-users

Well Connected Service Environments


Optimize connectivity to End-users Optimize connectivity between Service Nodes IP Transit => Peering/Paid Peering Single Homed => Multi-homed IP-VPN => MPLS => Carrier Ethernet Local Loops => Metro Ethernet Local Loops => Cross Connects Optimize Customer/End-user aggregation Optimize Partner Mash-ups & Integration
Behind the Cloud
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Latency Guide for a Global Enterprise Application - SaaS


- Priority Workload (2000km targeted service radius)

London Secaucus Tokyo Hong Kong Singapore Silicon Valley Dallas KSA UAE

Sao Paulo Sydney Buenos Aires

Service Radius = 2000 km (100-150 mSec)

Backup

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Our Advantages
Reach customers globally
Overcome latency & performance issues with cost effective on-ramps (Service Access Nodes) to Cloud services Connect directly to key partners with rapid B2B, B2C, & A2A interconnection Mash-ups Unlock on-demand access to existing and-ever growing ecosystem in Data Center Reduce latency & cost while improving the end-user experience 92 Data Centers In 35 Key Global Markets

MENA Wide Roll Out Starting


595+ Networks, Access To 90% Percent of the US And EU Population in <10 Ms 3600+ Customers Already At Equinix Existing And Growing Ecosystem Environments with Rich Interconnection Services Compound Exposure to Partners, Suppliers, & Customers Via The Equinix Marketplace

Speed time to market

Behind the Cloud

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Questions ?
Qala & Equinix

Sapience Capital Partners and Equinix Corp. 111 W. 24th Street; NY, NY 10011 USA
Simon Lee +1.917.475.6101 +1.646.290.6413 slee@sapiencecap.com www.qala-equinix.com; www.equinix.com

Thank You