Presented to : prof.

Maninder singh

PVR
BRINGING SMILES

ENTATION BY : -
Saurabh Sharma

Abhinandan borthakur Ashish verma Tapan Kumar

Ankur kanti shah Charanpal singh Tushar Taneja
HISTORY (Once Upon a Time ………
………)
March 1974, PEPL Started with single screen cinema hall.
1990, A set back to businesses of Cinema Halls.
Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million.
April 1995, PEPL Joint Venture with Village Roadshow Ltd.
(VRL), forming PVRL (Priya Village Roadshow Ltd.)
Inscription of PVR ‘Movies First‘ Logo.
PROGRESS (As the Time moves…………
…….)
June 1997, PVR Anupam – India’s First Multiplex.
2003 – 04, Grand Opening of 7 Screen Multiplex.
Largest Multiplex with 11 Screens in Bangalore – 2006.
Launch of PVR Cinemas, Hyderabad – 2006.
26 Cities, 108 Screens – The Growing Chain Nation wide.
Joint Venture with “K Sera Sera & Factory” – The first of its
kind.
Product……
 Product

PVR Cinemas, one of the leading cinema chains in the

country with over 108 screens in 26 different cinemas
spread across multiple locations.
State of the Art Technology that enhances the whole
experience of watching a movie-the great picture
quality, sound system etc.
 What You Get

The bright red colors in the interiors to glittering gold

in the foyer.

Comfortable seats with more leg-room.

Refreshments serving staffs in the theatre itself.

High Class audio-visual quality.

 Different Classes

Delhi
 Premiere

Start Normal
Prime Normal
 Gold
Bangalore
 Classic
 Europa
 Gold
Price……
One of the most important factors for Brand Loyalty.

PVR offers “HIGH PRICE discrimination” for

various segments of its customers.

In addition it has come up variety of schemes also.

Flagship Product
ATP between 100-200 Rs.
Excellent viewing value to middle market audience.
• PVR Premiere screens, which would be high
end luxury screens with an ATP beyond Rs200.
• Middle upper market and premium
location in metros.
PVR Talkies which have an ATP below Rs 100.
• Aimed at value conscious market in tier 2 towns.
• Gold class have an ATP over Rs 500

• Caters to upper end of the market

Movie tickets cost 12-40% cheaper now.

PVR Cinemas has dropped prices for shows screened

before 1 pm to as low as Rs 50-100, depending on
properties. Its tickets were earlier priced between Rs
80 and Rs 150.
Place…..
Availability at the right place, at the
right time,
in the right quantities…
26 cinemas with a total of 108 screens
Entertained over 18 million moviegoers in 2007-2008
PVR additionally plans to invest Rs 300-400 crore to
open 250 screens by 2010

- Maiden Mall, Amritsar (5 screens)

- Ampa Mall, Chennai (7 screens)
- Odeon, Ghatkopar, Mumbai (4 screens)
Promotion….
 “VISA PVR Offer”
PVR customers who use
Visa Platinum, Visa
Signature or Visa Gold
cards who buy cinema
tickets through
http:// www.pvrcinemas.com/
will receive one free ticket
out of every two tickets
purchased
ALTERNATIVE OPTIONS TO PURCHASE
TICKETS
MEMBER’S ZONE
 Online Movie Booking Websites

v PVR Cinemas
v BookEazy
v Kyazoonga
v Ask4Ticket.com
v ITicket.in
v BookMyShow.com
 Multiplexes dress up for parties

Where’s the party tonight? ??

- At A MOVIE HALL !!!!!!!!!!!!!!!!

Multiplex chains are now positioning their luxury

format lounges as a place where “MOVIE BUFFs” can
enjoy a get-together and also watch a movie.
You could also get your favourite cake in case it’s your
birthday.
Delhi-based PVR Cinemas offers their 36-seater Gold
class auditoriums for private parties. The ticket price
per seat range between Rs 300-500. “We are offering
private party packages at our luxury auditoriums for
movie-goers. Besides corporate, the concept is a huge
hit with celebrities,” says Gautam Datta, VP-
marketing, PVR Cinemas.
 Why other 3 p’s???

ØProcess.
ØPhysical evidence.
ØPeople.
PROCESS….
Physical evidence….
 Aim

“Tangibilize the intangible”

 Physical Evidence

Place
People
Equipment
Communication material
Symbols
Price
Customer-value proposition

Service - Produced and consumed simultaneously

ØThe major elements of physical evidence physical
environment,
ØThe modes and content of communication
ØService personnel
ØThe tangible elements accompanying the service and
the brand.
Physical evidence can be categorized into two types –

Ø Peripheral
Ø Essential
 The important benefits offered by physical evidence
are-

ØIncreased employee productivity

ØCreation of good impression among customers
ØIncreased credibility of the service provider
ØDifferentiation from competitors
ØEffective management of service quality and repositioning
of services
People completes the game….
Market Share of PVR
Cinemas
• Memorable experience.

• Highly sensitive service industry.

• High competition of cinemas.

• Appealing uniforms.

• Experience of common man.

That is PVR and its
“Services”

Thank you