 Use of IT in the process of:-

creating, communicating & delivering

value to customer and managing CRM
profitably.
 E-marketing means using digital
technologies to help sell your goods or
services.
 These technologies are a valuable
complement to traditional marketing
methods whatever the size of your
company or your business model.
 “Old Marketing” =  “New Marketing” =
Outbound Inbound Marketing
 “New Marketing”
Marketing
methods include:
 Old Marketing”
• Search engine
methods include: optimization (SEO)
• Inside sales • Pay per click (PPC)
• Telemarketing advertising
• Tradeshows • Blogging and leveraging
the blogosphere
• Seminars
• Buzz marketing
• Print Advertising • Targeted landing pages
• Direct mail/email • Conversion tools
• Sophisticated analytics
 Market Needs
Strengths of
organization

Existing
Weakness of
competitors
organization

Design for Expected

creating value competitors
An outline of a design to
accomplish a specific objective:
To create value for customers at a
profit, or in the new concept of
marketing,
To create a mutually beneficial
relationship
The application of marketing
resources to achieve marketing
objectives.
The NAPKIN plan
The VENTURE CAPITAL plan
Situation analysis
E-marketing strategic planning
Set your objectives
E-marketing strategies
Implementation plan
Budget
Evaluation plan
 TOPO CENTRas
The biggest domestic electric appliances
and electronics trade network in
LITHUANIA &Latvia.
Company sells domestic electric
appliances, audio and video equipment,
digital photography equipment and
computer equipment.
It belongs to international corporation
group “AG Group”, which is the leading
retail and wholesale corporation in
Baltic States
 The brand and image of a business are vital
to its success. Strong brands can generate
customer trust, which is particularly
important in e-commerce where there are
often concerns over privacy and security.

Several branding options:

 Using existing brand names
Co-branding
 Creating new brand
*suggest something
about the product
*be short and
memorable
*be easy to spell
*translate well into
other languages
*have an available
domain name
 Domain names
 Building relationships with your customers
 Answering common queries
 Asking visitors to register
 Manage your database
 Getting the right technology:

 Computer set-up and performance

 Firewalls
 Compatibility
 Data privacy
 Online guide
There are three stages to
implementing an e-marketing
campaign:-
 Evaluate the marketing
options.

Plan the rollout phase.

Monitoring the effectiveness

of your e-marketing campaign.
 Email - great for building relationships and
keeping your customers up to date with offers,
and is less intrusive than telephone marketing.
However, growing concerns about spam mean
you need to make sure you adhere to
government regulations.
 SMS (short messaging service) - almost
everyone has a mobile phone, so marketing via
text messaging is a viable option. However,
the personal relationships people have with
their phones means marketing needs to be
carefully considered.
 Websites - a hugely flexible option to meet
any marketing need. However, with so many
other websites, you need a strategy for getting
yours noticed and used.
 Look at training implications, especially of
building and running a website and think about
the costs involved.
 Decide which staff will require training and allow
time for them to adjust to the new system.
 Do you need to review your customer contacts
database? Before beginning a new marketing
campaign it can be a good time to reorganize
your data.
 If you're building a website, how are you going to
promote it? Will you submit it to search engines?
Which directories should you promote it in? Are
you using blogs and online PR? Is it worth paying
an agency to boost your rating? It might be wise
to start with a soft launch - perhaps just to
existing customers to see how the website beds
down before you begin to give it stronger
marketing support.
 Tracking and site analysis tools

 Wusage

 Web Trends

 Google Analytics

 Use surveys
 Email and SMS marketing - regulations
 Your website
 Using cookies
What to do ?
 Get the branding right
 Put the online infrastructure in place
 Monitor, review and update

What to do differently ?
 Build in more landing pages
 Global reach
 Lower cost
 Track able, measurable results
 24-hour marketing
 Personalization
 One-to-one marketing
 More interesting campaigns
 Better conversion rate
 We should manage:

Return on
Revenue Profit investment

Optimization

Cost
 TOP TEN COUNTRIES
WITH THE HIGHEST
NUMBER OF INTERNET
USERS
Internet Users Internet Users Internet Usage Growth
Country or Region
2000 Latest Data Penetration ( 2000 - 2007 )
1 United States 95,354,000 210,575,287 69.7 % 120.8 %
2 China 22,500,000 162,000,000 12.3 % 620.0 %
3 Japan 47,080,000 86,300,000 67.1 % 83.3 %
4 Germany 24,000,000 50,426,117 61.1 % 110.1 %
5 India 5,000,000 42,000,000 3.7 % 740.0 %
6 Brazil 5,000,000 39,140,000 21.0 % 682.8 %
7 United Kingdom 15,400,000 37,600,000 62.3 % 144.2 %
8 South Korea 19,040,000 34,120,000 66.5 % 79.2 %
9 France 8,500,000 32,925,953 53.7 % 287.4 %
10 Italy 13,200,000 31,481,928 52.9 % 138.5 %
TOP TEN COUNTRIES 255,074,000 726,569,285 21.5 % 184.8 %
Rest of the World 105,909,578 446,540,640 14.0 % 321.6 %
WORLD TOTAL 360,983,578 1,173,109,925 17.8 % 225.0 %
 Competition in the electronic era is
presenting a combination or blend of
imperfect competition, duopoly,
oligopoly
and the final shape will be……………
“”WEB COMPETITON””
There will be no price wars….in fact it
will operate on two parameters:
 QUALITY PRODUCT
 CUSTOMER SERVICE

(customer satisfaction ,CRM)

 Made by:
DEEPA

Contribution:
Deepa
Annapurna
Rajendra

Presented by:
Deepa
Annapurna
Rajendra
Nageshwar Rao