CISCO COMPANY

Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Today, networks are an essential part of business, education, government and home communications, and Cisco Internet Protocol-based (IP) networking solutions are the foundation of these networks. Cisco hardware, software, and service offerings are used to create Internet solutions that allow individuals, companies, and countries to increase productivity, improve customer satisfaction and strengthen competitive advantage. The Cisco name has become synonymous with the Internet, as well as with the productivity improvements that Internet business solutions provide

Mission and vision

At Cisco, our vision is to change the way people work, live, play and learn Cisco Companys mission is to enable people to make powerful connections-whether in business, education, philanthropy, or creativity. Cisco Systems also strove to deliver a wide range of new products, expand its offerings through internal and external efforts, enhance customer support, and increase its presence around the world. Organizations started to recognize the value of their information networks and the Internet as a source of business advantage; all of this drove companys mission and vision. Cisco saw the need for multiservice network and were trying to find the ways how to integrate voice, video and data networks together.

SUCCESS OF CSCO
Largest manufacturer of switches and routers Briefly was the most valuable company in 2000- ($555 billion company worth, stock price $80/share) Is thought to have 85 percent of the switch market for the internet Large outsourcer Many acquisitions- between $20 billion to $30 billion between 1993 and 2000 Sell many items over internet

SUCCESS OF CSCO
Internet: supply chain extranetManufacturing Connection Online (MCO) Cisco Employee Connection - four fifths of technical training online Online quotas Customer service Job applications Accounting- closing accounts, virtual close Website- Cisco Connection Online (CCO) Cisco uses the Web more effectively than any other big company in the world. Period. - Fortune Magazine

PROBLEMS
2000-2001 recession Fall in technology related stock Dotcom companies- sales down, affect on Cisco Sales fell: $22.3 billion (2001) to $18.9 billion (2003)

EFFECTS
Oversupply in inventory (unsold) Competitors/suppliers cut back on money Share price down by 80%, stock closed at $14 Competition with smaller companies Slow down in Asia and Europe

Perspective analysis
Technological drivers of change: companies recognized the need for multiservice network. Growing technological world built a need for highspeed networking. Advances in digitalization allowed forms of communication to be translated into binary computer language. The ongoing deregulation of telecommunications and technology convergence were driving the trend toward the integration of voice, data and video networks. The evolution of network infrastructure was creating business opportunities in virtually every sector of networking.

QUESTONS
1-Discuss the nature of the market structure and the demand for cisco's products.

Market and industry

With an early foothold in this rapidly growing industry, Cisco quickly became the leader in the data networking equipment market the plumbing of the Internet. By 1997, Cisco made approximately 80% of the largescale routers that powered the Internet. Cisco held the number one or two position in most markets in which it competed.

Market and industry(C)

Customers sought end-to-end networking solutions. The ongoing deregulation of telecommunications and technology convergence were driving the trend toward the integration of voice, video and data networks. Telecommunications market consisted of $250 billion.

PRODUCTS
Cisco's current portfolio of products and services is focused upon three market segments: enterprise and service provision for large businesses, small business use and home use. Cisco provides a wide variety of product lines mostly network products which are routers, switches, wireless, security, physical security and building systems, optical networking, networking software and interface, and modules.

Switches
Cisco switches help maximize network value by providing optimal support for business requirements while delivering superior investment protection.

Many Different Varieties For Different Applications Examples: ATM Switches Blade Switches LAN Switches WAN Switche

Network Routers
Provide Routers for Small, Midsized, and Large Businesses Each Have Different Features To Meet the Requirements of Different Types of Businesses

Provides Routers for Network Providers

Interfaces And Modules

Deploy data and voice capabilities in an integrated routing platform to help increase productivity, decrease costs, and lower the cost of ownership Variety of Interfaces And Modules
-Ethernet Switching Network Modules -Transceiver Modules -Line Cards -Network Modules -Optical Services Modules -Voice Modules And Interface Cards

Optical Networking
Service providers can optimize networks by integrating intelligent optical transport, flexible bandwidth management and converged voice/video/data services Fiber Optics

Universal Gateways And Access Servers

Current market conditions enable service providers to increase revenue by offering wholesale Voice over Internet Protocol (VOIP) services

Voice Over IP Solutions (VoIP)

- ASP Termination Services - Dial Access Solution For Service Providers - National And International Transport Services - Prepaid And Postpaid Calling Card Services - Voicemail/Unified Messaging