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It is an important variable in ETOP Helps the firm to know industry attractiveness firms competitive position within the industry . Help the firm to identify & build its competitive advantage
General features
Size of the industry Product categories Sub categories
Industry environment
Fragment emerging Mature Decline Global
INDUSTRY STRUCTURE
Number of players Market share of the players Nature of competition Differentiation practiced by various players Barriers in the industry.
Industry attractiveness
Industry potential Growth Profitability Future pattern of industry.
Industry performance
Production Sales Technological advancement.
Industry practice
Pricing policy Promotion policy Product policy Distribution policy R&D.
Industrys competitive structure. Demand conditions in industry. Height of industry exit barriers.
Competitive Structure
Continuum of Industry Structures
Fragmented Many firms, no dominant firm Few firms, shared dominance (oligopoly) Consolidated One firm or one dominant firm (monopoly)
Substitute Products
The competitive threat of substitute products increases as they come closer to serving similar customer needs.
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