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Rural Marketing

DHAIRYA MUKUND KAJARIA


TYBMS
21

Presented to : Anita Agarwal


INTRODUCTION
To Rural Agrarian India
Brief Why is it Problems
about Necessary Related to
Marketing ? it
Agriculture
Marketing Issues
& Challenges
PROBLMES

2
Distress sales

Heavy village sales of


agriculture commodities

1 3
Lack of organization
Increase in Price

Producer Consume
r
High
Less of
Price
Profit

Existing of too
many
Middleman
ØHigh handling
cost
ØMalpractices
ØNo updates on
the Market
ØNo proper
Standardization or
Grading of Product.

ØInadequate Storage &


Transportation Facilities

ØHigh Borrowing Cost


That’s it for
today
Than
k You
Any Questions .

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