Global Tourism Resource Management Assignment - II Done By: Poorvi Katira MBA Tourism Administration Semester III

SPAIN

Introduction
Officially the Kingdom of Spain.

Member of European Union

Area - 505,992 sq. km Capital Madrid

Currency Euro
Official Language Spanish

National Holiday October 12 National Airline Iberia. Commenced 28 June, 1927

Top Tourist Attractions

Alhambra, Granada Ibiza (Island off the coast of Spain)

Sagrada Familia, Barcelona

Parque Warner Madrid, Madrid Gran Canaria

TURESPA'A
The Spanish Tourism Institute (TURESPA'A) is the administrative unit of Central government charged with promoting Spain abroad as a tourist destination. It carries out activities in the following areas: Planning, developing and executing activities aimed at promoting Spain as a tourist destination in international markets. Supporting the marketing of Spanish tourism products in co- operation with regional and local authorities in the private sector. Establishing the strategy, plan of action and investments for new establishments for Paradores de Tourismo de Espana.

In order to achieve its goals effectively, TURESPAA carries out its promotion and marketing activities abroad through a network of 31 Tourist Offices, which are part of Spains embassies and consulates.

Strategic Plan
Increased tourism revenues Geographic diversification

Temporal diversification Diversification of markets of origin

Increase the power of Spain tourism brand

Marketing Spain

Marketing Spain

Video
http://www.youtube.com/watch?v=t HonN_3z_10

Tourism Statistics

Inbound Tourism

 Tourism contributed over 5 percent of Spain's economy or GDP in 2012 and provided around 900,000 jobs, according to Euromonitor The number of international tourist arrivals in August rose to 8.3 million.

Those visitors spent a total of 40.4 billion euros ($54.6 billion), up 7 percent from 2012.

Outbound Tourism

What the Government is doing?

To diminish seasonal variations in tourism, a project called Turismo Senior Europa aims to increase Spains winter tourism by showcasing the low-season potential of Spanish destinations. The aim is to tap into a target public of over 100 million EU citizens in the 5575 age bracket, 50 percent of whom have never travelled outside their home countries.
This will be the driving force behind a revitalization of the low season and an improvement of the sectors profitability and sustainability.

Thank You
Visit http://www.tourspain.es/ for further information