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POST-COLONIALISM
Imperialism
imperialism
Noun:
A policy of extending a country's power and influence through diplomacy or military force.
Cultural Imperialism
An important function of the media is in winning the support of people to the interests of the dominant classes. The media can also be a potential tool for control:
dominant Western cultures try to control developing countries. The Western way of life and its economic/political systems can be imposed on other societies as its lifestyle is sold through media products such as film and television. The dominant culture exporting media products is? Example?
Post-colonialism
Most European countries, including the UK have a history of military imperialism. They would conquer less developed countries and impose their rule on them. This was usually to ensure a supply of cheap materials from that country to help support the economy. Former British colonies include India, South Africa, Australia, Jamaica and the USA at one point, GB ruled half the world. What about France? Examples? The Class
French Colonies
Post-colonialism
These colonies eventually became independent and set up their own governments. However, it can be argued that much of the culture of the imperial countries (eg. Their language) still lingers on in the former colonies as a reminder of colonial rule. Also, the process of decolonisation has not prevented the Western powers from tightening their economic grip on the rest of the world. The wealth of economically developed countries increasingly depends on the cheap labour and raw materials supplied by the Third World.
The Four Feathers (1939) suggested the key role of the British army was to bring a civilising influence to India and Egypt.
Ideology suggests that black skin is undesirable and white skin is desirable
Images like this helped reinforce a sense of superiority of colonising populations and the way the colonised African countries are sidelined
Post-Colonialism
Post-colonialism does not emphasise a new, technologically advanced media world It emphasises the importance of the cultural, economic, political and military dominance of the past.
The absence of non-white images in the
Orientalism
Edward Said (1978) a key text. Critique of Western representations of Eastern culture. It can be argued that whenever Islam is represented, it
is shown through a Western perspective that usually fails to understand the nature and complexity of Islamic belief and culture. Instead, it reduces it to a few stereotypical characteristics. as if the colonies still existed.
Muslim Representation
What is the dominant representation of Muslims?
September 11th
Post-colonialism has a particular relevance following the events of 9/11 and the subsequent invasions of Afghanistan and
Iraq. This is an example of military imperialism in which the Western powers are intent on imposing democracy on Islamic countries in the belief that it is in their best interests.
Representations
Cultural stereotypes Western culture has often defined itself in relation to the
other of non-Western cultures. The other are seen as exoticexcitingdangerousromanticmysteriousth reatening. Complex, sophisticated cultures are reduced to a few simple components
EG. Advertisers offer consumers a taste of the East or
Alvarado (1987)
Representations of black people are founded on negative historical myths from the colonial past.
Suggests there are four types of representation
Stereotypes
Positive and negative stereotypes are often seen in contemporary British media.
Musicians jazz, hip-hop and soul Sportsmen and women Comedians Criminals Socially dysfunctional Prostitute/sexually promiscuous The stud/pimp
Diaspora Identity
Where people experience both a sense of belonging to a cultural group that is other to the dominant culture of their country of residence. This sense of alienation or otherness is emphasised by a lack in the contemporary media of any cultural representations of their lives or experiences. It is not always negative Gurinder Chadha Bend it like Beckham (2002), Bride and Prejudice (2004) represented Asian culture in film in a non stereotypical way.