Академический Документы
Профессиональный Документы
Культура Документы
Source
Internal documents
US litigation 40 million pages BAT, Philip Morris, RJ Reynolds On-line and paper
Advertising
The other major promotion in Turkey was centered around the World Cup. Football is by far the leading sport in Turkey, and the World Cup provided an opportunity too good to miss.
However, due to copyright and legal issues, Marlboro could not be involved in a World Cup promotion. So we turned to a publisher to get around the problem. The idea this time was toproduce a quality 36-page World Cup Guide created by the paper and sponsored by Marlboro.
Philip Morris 1990
Formula One?
[B]y sponsoring Formula One respondents claimed it made them believe that Benson & Hedges was a big, major league, very powerful brand with plenty of money. It also lent associations to the brand with young, fast, racy, adult, exciting, aspirational but attainable environments. It was coherent with all that respondents knew of the brand but also extended associative territory to make the brand more youthful, more dynamic, and more exciting.
Colquhoun Associates for Gallaher, 1996
Addiction
The cigarette should be conceived not as a product but as a package. The product is nicotine.Think of the cigarette pack as a storage container for a days supply of nicotine.Think of a cigarette as a dispenser for a dose unit of nicotine. Think of a puff of smoke as the vehicle of nicotine. Smoke is beyond question the most optimised vehicle of nicotine and the cigarette the most optimised dispenser of smoke.
Philip Morris 1972
Children
The younger smoker is of pre-eminent importance: significant in numbers, lead in to prime market, starts brand preference patterning.
BAT, 1974
Turkish children
This is a market with tremendous potential. The rate of population growth is 2.2. percent each year, and 40 percent of the population is under 18.
Philip Morris Turkey, 1997
BAT, 1978
Smuggling
SUBJECT: DNP BRAZIL ARGENTINA I am advised by Souza Cruz that the BAT Industries Chairman has endorsed the approach that the Brazilian Operating Group increase its share of the Argentinean market via DNP.
BAT, 1993
Price fixing
BATCo suggested an aggressive price increase to be negotiated at a local level for DNP to be implemented if possible by the end of August. Following action on DNP PMI suggested we should pursue a DP price increase. PMI wanted linkage
between the DNP increase.
Concealment
"Niger: Discussion was held concerning direct imports to Nigeria through Mr. Adji [who] would disguise the cigarette importations by calling the shipment something else, e.g. matches.
Meeting of BAT and SOREPEX, 1987.
Conclusion
More information
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