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  • Cycle

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    kr_dandekar
    169 просмотров6 страниц
    N. Ranga Rao & Sons established its R&D laboratory in 1948 forayed into agarbatis and introduced standard sizes, consistent burning quality, protective packaging and branding. They later took a bold approach by introducing distinct packaging for Cycle agarbattis, positioning it as a product everyone has a reason to pray with. Through creative television advertisements that were difficult to imitate, Cycle was able to quickly attain a place in consumers' hearts.

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    cycle agarbatti

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    N. Ranga Rao & Sons established its R&D laboratory in 1948 forayed into agarbatis and introduced standard sizes, consistent burning quality, protective packaging and branding. They later took a bold approach by introducing distinct packaging for Cycle agarbattis, positioning it as a product everyone has a reason to pray with. Through creative television advertisements that were difficult to imitate, Cycle was able to quickly attain a place in consumers' hearts.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    169 просмотров6 страниц

    Cycle

    Загружено:

    kr_dandekar
    N. Ranga Rao & Sons established its R&D laboratory in 1948 forayed into agarbatis and introduced standard sizes, consistent burning quality, protective packaging and branding. They later took a bold approach by introducing distinct packaging for Cycle agarbattis, positioning it as a product everyone has a reason to pray with. Through creative television advertisements that were difficult to imitate, Cycle was able to quickly attain a place in consumers' hearts.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    Case study II

    Everyone has a reason to Pray. Cycle Pure Agarbatti

    N. Ranga Rao & Sons


    Rangasons group of Mysore are in diverse field Founder N. Ranga Rao forayed into agarbatis in 1948 Established its own R&D laboratory Own specialist Marketing organisation

    Introductory Stage
    Agarbattis were in generic fragrance: Rose ,Sandal ,Jasmine etc Founder introduced : Standard size Burning quality Protective packaging Branding

    New Approach
    A bold approach : Introduced a distinct packaging

    Reckitt & Colman came out with USP Ganga water Cycle three in one was unique

    Marketing Communication
    Association Truth Simple Creative & difficult to imitate Quick acceptance Communication stand out

    Positioning
    Everyone has a reason to pray cycle pure agarbatti Cycle aimed for distinct personality Media: Television as primary media Cycle has attained a place in the heart of consumer

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