Вы находитесь на странице: 1из 37

Puneet Tandon 115 Rachit mehan 116 Rahul maini 117

The garment industry occupies a unique and important place in India. It is one of the earliest industries to come into existence in the country. The apparel industry caters to one of the most basic requirements of people and holds importance; maintaining the prolonged growth for improved quality of life.

The sector has a unique position as a self-reliant industry, from the production of raw materials to the delivery of end products, with considerable value-addition at every stage of processing. Over the years, the sector has proved to be a major contributor to the nations' economy. Its immense potential for generation of employment opportunities in the industrial, agricultural, organized and decentralized sectors & rural and urban areas, especially for women and the disadvantaged is noteworthy.

The history of apparel in India dates back to the use of mordant dyes and printing blocks around 3000 BC. The foundations of the India's textile trade with other countries started as early as the second century BC. A hoard of block printed and resist-dyed fabrics, primarily of Gujarati origin, discovered in the tombs of Fostat, Egypt, are the proof of large scale Indian export of cotton textiles to the Egypt in medieval periods.

During the 13th century, Indian silk was used as barter for spices from the western countries. Towards the end of the 17th century, the British East India Company had begun exports of Indian silks and several other cotton fabrics to other economies. These included the famous fine Muslin cloth of Bengal, Orissa and Bihar. Painted and printed cottons or chintz was widely practiced between India, Java, China and the Philippines, long before the arrival of the Europeans.

The Indian garment industry is characterized by constant change. What is in vogue today will be pass tomorrow. The size of India garment industry is has also been expanding and it is expected to drive exports worth US$ 25 billion by 2011. In order to meet this growth, Indian manufacturers would have to scale up their manufacturing capacity five-fold, despite an expansion of 30 percent planned by top players. The liberalization of world trade and abolition of the quota regime have opened up new opportunities for Indian manufacturers.

. Keeping abreast of the market trends Material usage patterns Knowledge of resource points Being in a position to deliver high quality goods in shorter lead times at competitive rates. Dimensional stability Seam strength Abrasion resistance Seam slippage and other test descriptions.

Season collection planning Garment style management Sales order management Material requirement planning Material procurement management Inventory management Production management Quality management Exports & quota management

Over the past few years Computer Aided Designing (CAD) has also become a very important part of both textile and garment industries. CAD is industry specific design system using computer as a tool. CAD is used to design anything from an aircraft to knitwear. Originally CAD was used in designing high precision machinery solely it found its way in other industries also.

Textile Design Systems Woven textiles are used by designers and merchandisers for fabrics for home furnishing and to men-women-children wear. Most fabrics whether yarn dyes, plain weaves, jacquards or dobbies can be designed and infact are invariably used abroad using a CAD system for textiles. Similarly embroideries are also developed at CAD workstations. Knitted Fabrics Some systems specialize in knitwear production and final knitted design can be viewed on screen with indication of all stitch formation. For instance a CAD program will produce a pullover graph that will indicate information on amount of yarn needed by color for each piece. Another example of the new technology in the industries using a yarn scanner which is attached to the computer scans a thousand meters of yarn and then simulates a knitted/ woven fabric on-screen. This simulation will show how the fabric will look like if woven from that yarn.

Texture Mapping: 3D Draping Software This technology allows visualization of fabric on the body. Texture mapping is a process by which fabric can be draped over a form in a realistic way. The pattern of the cloth is contoured to match the form underneath it. The designer starts with an image of a model wearing a garment. Each section of the garment is outlined from seam line to seam line. Then a swatch of new fabric created in textile design system is laid over the area and the computer automatically fills in the area with new color or pattern. The result is the original silhouette worn by original model in a new fabric.

Embroidery Systems The designs used for embroidery can be incorporated on the fabric for making garment. For this special computerized embroidery machines are used. Designers can create their embroidery designs or motifs straight on the computer or can work with scanned images of existing designs. All they need to do is assign color and stitch to different parts of the design. This data is then fed into an embroidery machine with one or multiple heads for stitching.

RFID RFID Technology for the Garment Factory Management Radio frequency identification (RFID) technology is the call of the hour to improve the operational flow in such a complex environment of apparel production business. It collects and analyzes production data during the entire production workflow on a real time basis. This specifically deals with common production problems encountered on the shop floor

Development of the textile sector in India in order to nurture and maintain its position in the global arena as the leading manufacturer and exporter of clothing. Maintenance of a leading position in the domestic market by doing away with import penetration. Injecting competitive spirit by the liberalisation of stringent controls. Encouraging Foreign Direct Investment as well as research and development in this sector. Stressing on the diversification of production and its upgradation taking into consideration the environmental concerns. Development of a firm multi-fibre base along with the skill of the weavers and the craftsmen.

Apparel Export Promotion Council (AEPC: "In order to encourage garment export sector, this limit (of Rs 100 crore) should be brought down to Rs 10 crore for RMG (ready-made garments) export sector. This will boost employment in a large number". To enhance exports of garments the government should reduce custom duty on manmade fabric and cotton speciality fabrics to 5 per cent.

The garment industry is likely to post an annual growth of 1215 per cent in the wake of budgetary measures like removal of excise duty on branded garments in budget 2013 This removal of excise duty will help in increasing exports of value added textile chain. The textile industry was in a crisis stage and required urgent back up. The removal of excise duty has been the first bold step to give a solid platform for the garment industry. The removal of excise duty will also protect the domestic industry from cheap imports. Moreover, it will facilitate foreign industries engaged in retail industry to set up their own industries in our country rather than to import garments from outside. It will help the decrease of prices of garments in India and will further help the brands to develop.

The government has allocated Rs 500 corers for environmental issues in the textile industry. This will make the garment companies to become responsible towards the environment and help the reduction of pollution level in the environment.

The Textile Ministry has come up with positive initiatives, aiding the apparel exporters to overcome global recessionary effects, and soaring yarn, and fabric prices. With the aid of the fibre policy, apparel exporters are encouraged to do business with overseas market with an assortment of garments made from new fibres, and fabrics.

Pantaloon Retail India Ltd Shopper's Stop Tata - Trent Globus stores Pvt Ltd Pirmayd Retail Ltd Arvind Brands Ltd Provogue India Ltd The Raymond Group Madura Garment Alok Industries Wills lifestyle Murjani Group Landmark Group Gokalda Group Zodiac Clothing

Raymond A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd. (RAL) ranks amongst India's largest and most respected apparel companies. RAL entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formal wear market. Parx was launched in 1998 to address the growing trend of smart casuals. In 2000, Manzoni, a luxury lifestyle brand was launched offering a super-premium formal range of men's shirts, suits, trousers, jackets, ties and leather accessories. Raymond identified the vacuum for a high end, casual wear brand and hence decided to acquire ColorPlus as a part of strategic expansion plan for their ready-to-wear business. Notting Hill was launched in 2007 to cater to the popular price segment. In addition to this, Raymond Apparel has also ventured into the kidswear segment with its exclusive brand Zapp! Raymond Brands Raymond Finely Crafted Garments Manzoni Park Avenue Park Avenue Woman ColorPlus ColorPlus Woman Parx Notting Hill Zapp!

Tag line -A vision finds form... A dream conquers reality...


The Raymond Group was incorporated in 1925 and within a span of a few years, transformed from being an Indian textile major to a global conglomerate. In our endeavor to keep nurturing quality and leadership, we always choose the path untaken - from being the first in 1959 to introduce a polywool blend in India to creating the world's finest suiting fabric the Super 250s made from the superfine 11.4 micron wool. Today, the Raymond group is vertically and horizontally integrated to provide customers total textile solutions. Few companies globally have such a diverse product range of nearly 20,000 varieties of worsted suiting to cater to customers across age groups, occasions and styles. We manufacture for the world the finest fabrics - from wool to wool-blended worsted suiting to specialty ring denims as well as high value shirting. The Raymond Group also has an expansive retail presence established through the exclusive chain of 'The Raymond Shop' and stand-alone brand stores. We are today one of the largest players in fabrics, designer wear, denim, cosmetics & toiletries, engineering files & tools, prophylactics and air charter services in national and international markets. All our plants are ISO certified, leveraging on cutting-edge technology that adheres to the highest quality parameters while also being environment friendly

Arvind Mills was established in 1931. It was founded by Kasturbhai Lalbhai, one of the leading families of Ahmedabad. Arvinds brand portfolio includes: Lee , wrangler, nautical, Jansport, Kipling, Tommy, Flying Machine, Excalibur, Arrow, US Polo , Izod, Pierre Cardin , Palm beach ,Cherokee, Gant, Hart Schaffner, Marx, Sanabelt. It manufactures denims, shirting, khakhis, knits, and garments. The company has a turnover of approx $500 million and is a part of over 100 years old Lalbhai group. Arvind entered into exports of garments setting up shirts factories in Bangalore 2001. This modest beginning has quickly grown to a capacity of around 4.50 million shirts, annum and the list of customers includes dockers, gap, next, Espirit, FCUK, Osh, Kosh and many others. The lalbhai group subsidiary Arvind Mills said recently that it temporarily suspending expansion plans for two apparel brands, Rider and Hero, which the company had jointly developed with the US based branded lifestyle apparel player VF Corporation. The two companies had signed the JV agreement in 2006 establishing the VF Arvind Brands to design market and distribute VFs branded lifestyle apparel in India. Arvind Millss Brands Flying Machine Newport Ruf & Tuf Excalibur Arrow Lee

MR. SANJAY S. LALBHAI (CHAIRMAN AND MANAGING DIRECTOR) Mr. Sanjay S. Lalbhai, 58 years, is the Chairman and Managing Director of the Company. He is a Science Graduate with a Master's degree in Business Management and has been associated with the Company for more than 33 years. He also holds directorships in Arvind Lifestyle Brands Limited, Arvind Retail Limited, Arvind Brands & Retail Limited, Amol Decalite Limited, Torrent Pharmaceuticals Limited, Arvind Worldwide Inc., USA, Arvind Worldwide (M) Inc., Arvind Overseas (M) Ltd. Arvind Spinning Ltd., Mauritius and Arvind Textile Mills Limited, Bangladesh.

The year 1930 was when the world suffered the great depression. Companies across the globe began closing down. In UK and in India, the textile industry in particular was in trouble. At about this time, Mahatma Gandhi championed the Swadeshi Movement and at his call, people from all across India began boycotting fine and superfine fabrics, which had so far been imported from England. In the midst of this depression one family saw opportunity. The Lalbhais reasoned that the demand for fine and superfine fabrics still existed. And any Indian company that met this demand would surely prosper. The three brothers, Kasturbhai, Narottambhai and Chimanbhai, decided to set up a mill to produce superfine fabric. Next they looked around for state-of-the-art machinery that could produce such high quality fabric. Their search ended in England. The best technology of that time was acquired at a most attractive price. And a company called Arvind Limited was born. Arvind Limited started with a share capital of Rs 2,525,000 ($55,000) in the year 1931. With the aim of manufacturing the high-end superfine fabrics Arvind invested in very sophisticated technology. With 52,560 ring spindles, 2552 doubling spindles and 1122 looms it was one of the few companies in those days to start along with spinning and weaving facilities in addition to full-fledged facilities for dyeing, bleaching, finishing and mercerizing. The sales in the year 1934, three years after establishment were Rs 45.76 lakh and profits were Rs 2.82 lakh. Steadily producing high quality fabrics, year after year, Arvind took its place amongst the foremost textile units in the country.

In the mid 1980s the textile industry faced another major crisis. With the power loom churning out vast quantities of inexpensive fabric, many large composite mills lost their markets, and were on the verge of closure. Yet that period saw Arvind at its highest level of profitability. There could be no better time, concluded the Management, for a rethink on strategy. The Arvind management coined a new word for it new strategy Reno vision. It simply meant a new way of looking at issues, of seeing more than the obvious and that became the corporate philosophy.

The national focus paved way for international focus and Arvinds markets shifted from domestic to global, a market that expected and accepted only quality goods. An indepth analysis of the world textile market proved an eye opener. People the world over were shifting from synthetic to natural fabrics. Cottons were the largest growing segments. But where conventional wisdom pointed to popular priced segments, Reno vision pointed to high quality premium niches. Thus in 1987-88 Arvind entered the export market for two sections -Denim for leisure & fashion wear and high quality fabric for cotton shirting and trousers. By 1991 Arvind reached 1600 million meters of Denim per year and it was the third largest producer of Denim in the world. In 1997 Arvind set up a state-of-the-art shirting, gabardine and knits facility, the largest of its kind in India, at Santej. With Arvinds concern for environment a most modern effluent treatment facility with zero effluent discharge capability was also established. Year 2005 was a watershed year for textiles. With the muliti-fiber agreement getting phased out and the disbanding of quotas, international textile trade was poised for a quantum leap. In the domestic market too, the rationalizing of the cenvat chain and the growth of the organized retail industry was likely to make textiles and apparel see an explosive growth. Arvind has carved out an aggressive strategy to verticalize its current operations by setting up worldscale garmenting facilities and offering a one-stop shop service, by offering garment packages to its international and domestic customers. With Lee, Wrangler, Arrow and Tommy Hilfiger and its own domestic brands of Flying Machine, Newport, Excalibur and Ruf & Tuf, Arvind set its vision of becoming the largest apparel brands company in India.

Career and succession planning initiatives are implemented through role elevation and enhancement, evaluating inter company and inter unit opportunities, and special development plans for top talent. Arvind employs 20324 people as workmen and over 5296 people as management staff, making it one of the more prolific employers in the state.

Arvind has a strong focus on Research and Development for process improvement, cost reduction and new product development. This is evident in the fact that Arvind continuously modifies its production process to enhance flexibility on the use of various types and quality of cotton. To further meet customer needs, Arvind has also introduced a new dyeing and processing method for denims.

Madura Garments.... is Aditya Birla groups most diversified conglomerate. Earlier it was known as Indian Rayon Ltd. (IRIL), it was rechristened as Aditya Birla Nuvo in 2005. It is also the largest branded apparel company in India. Its focus areas are viscose filament yarn, carbon black, branded apparels, textiles and insulators. They own brands like Louis Phillipe, VanHeusen, Allen Solly, Peter England, Trouser town.

Pranab Barua, Business Director, Apparel & RetailAshish Dikshit, CEO, Madura F&LS Visvanathan, Chief Financial Officer (Textiles & Apparel) Neeraj Pal Singh, Chief Information Officer (Apparel & Retail) Anurag Srivastava, Corporate Head Strategy & Business Excellence Brands: Louis Philippe Van Heusen Allen Solly Peter England PeoplePlanet Fashion The Collective

trent is a retail operations company that owns and manages a number of retail chains in India. Established in 1998, Trent runs lifestyle chain Westside, one of Indias largest and fastest growing chain of lifestyle retail stores, Star Bazaar, a hypermarket chain, Landmark, a books and music chain, and Fashion Yatra, a complete family fashion store. Areas of business Westside: With a number of stores across India, this chain offers clothes, footwear and accessories for men, women and children, along with furnishings, artifacts and a range of home accessories. Star Bazaar: This hypermarket chain offers a wide choice of products, including staple foods, beverages, health and beauty products, vegetables, fruits, dairy and non-vegetarian products. Landmark: A leader in the books and music category, this chain has a range of over 100,000 titles in books and music, and also stocks movies, toys, gift items and stationery. Fashion Yatra: The stores bring quality fashion at low prices to value conscious customers in towns across India.

Location Trent has its headquarters in Mumbai, India Trent has reported a sales turnover of Rs 162.21 crore and a net profit of Rs 8.01 crore for the quarter ended Jun 2010. Group consolidated turnover of Rs1,32,900 crore ($26.13 billion) in FY'12 was 11.9 percent higher than the turnover of Rs1,18,753 crore ($23.34 billion) in FY'11. The consolidated turnover of Rs33,999 crore ($6.68 billion) in Q4 FY'12 was up by 2.7 percent from Rs33,103 crore ($6.51 billion) in Q3 FY12 and by 0.5 percent from Rs33,824 crore ($6.65 billion) in Q4 FY'11.

ITC's Wills Lifestyle presents a complete fashion wardrobe that complements every facet of your personality at work, when you are relaxed, while you party and for those special occasions. Discover a tempting range of designer wear, work wear, relaxed wear, Club Wear and fashion accessories. The brand has created a distinctive identity in the premium western wear market. In the past it has been declared"The Most Admired Women's wear Brand of the Year" and the "Most Admired Exclusive Retail Chain of the Year" at the Images Fashion Awards. This year, it has been declared the "Most Admired Fashion Brand of the Year - Fashion Forward". Wills Lifestyle has also been accredited as a Superbrand by the Superbrand Council of India. Club Wills, the loyalty program of Wills Lifestyle has also won the award for "Customer and Brand Loyalty in the Retail Sector (Large Format Stores) at the recently concluded 2nd Loyalty Summit

Alok Industries....Established in 1986 as a private limited company, Alok Textiles began as fabric traders and suppliers to the garment industry. Beginning with texturising of yarn, the company steadily expanded into weaving, knitting, processing, home textiles and readymade garments. In less than two decades, it has grown to become a diversified manufacturer of world-class apparel fabrics selling directly to garment manufacturers and exporters.

That is how we have evolved into a diversified manufacturer of worldclass home textiles, garments, apparel fabrics and polyester yarns, selling directly to manufacturers, exporters, importers, retailers and to some of the worlds top brands. Alok has a strong foothold in the domestic retail segment through a wholly owned subsidiary, Alok H&A Limited, under the cash & carry model that offer garments and home textiles at attractive price points.

Alok also has an international presence in the retail segment through its associate concern, Grabal Alok (UK) Limited. This entity owns more than 200 outlets across England, Scotland and Whales vending value for money ranges for menswear, womenswear, childrenwear, footwear, homeware and accessories. In addition, Alok has also invested in premium commercial/residential projects across Mumbai through its wholly owned subsidiaries.

Mr. Ashok B. Jiwrajka (60) is the Executive Chairman of the Company. Mr. Jiwrajka completed his schooling and college from Mumbai After a brief stint with two then leading textile companies, he joined the family partnership firm and went on to co-promote Alok Industries Limited in 1986 with his two brothers. Mr. Jiwrajka has a rich experience of over three decades in textiles. His functions as the Executive Chairman include participating in strategizing the company's growth trajectory besides overseeing the cotton yarn and home textile segment.

Turnover 2010-Turnover touches Rs. 4,300 crore, Exports crosses Rs, 1,500 crore 2011- Turnover crosses Rs. 6,300 crore, Exports reach rs 2,200 crore 2012- Turnover crosses Rs. 8900 crores Exports reach Rs. 3030 crores.

Shoppers Stop....They forayed into retail with K Raheja Group, Indias first departmental store in 2001. It is the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). Shoppers Stop has 7, 52, 00 sq ft of retail space with a turnover of Rs 6.75 billion.

Strengths Abundant raw material availability India is one of the leading producers of natural and man made fibers. The abundance of raw material allows industry to control cost and reduce over all lead time. Low cost skilled labour India has third lowest wage rate as compared to other key garment manufacturing companies. This provides industry with a distinct competitive advantage. Presence across value chain Indian industry has manufacturing capacity present across complete product range, that allows garment manufacturers to source raw material locally and thus reduces the lead time.

Growing domestic market The Indian domestic market is extremely sensitive to fashion fads and this has resulted in development of very responsive garment industry.

Fragmented industry Global buyers prefer to source their requirements from two to three vendors and Indian garment manufacturers find it difficult to fulfill the capacity requirements. Effect of historical government policies The industries continues to be affected by several historical regulations, for instance there is still an absence of viable exit options for industry players. These regulations resulted in complex industry structure, which is currently an obstacle. In the Pre 2000 era garmenting sector was reserved for the Small scale Sector, which has resulted in most units being set up with small capacities. Till now, knitted garment sector is reserved for the small scale sector. Lower productivity & cost competitiveness Lower cost competitiveness has hampered ability to compete with lower cost global players because the labour force in India has a much lower productivity as compared to competing countries like China, Sri Lanka. Technological obsolescence A large portion of the industrys processing capacity is obsolete. This has resulted in low value addition in the industry and a need has risen for significant technology investments to achieve world class quality.

Liberalizing economy Opening up of Indian economy has presented the players with lots of opportunities; Indian companies are tying with global brands. They are leveraging the brand name of global brands. Growing dual income With number of working womens increasing the dual incomes are income thus income available at peoples discrete has also increased. Rising Disposable Income According to McKinsey Global Institute (MGI), by 2035 over 23 million Indians will number among the countrys wealthiest citizens. Forecasts for Indias real GDP growth rate over the coming two decades generally range between 6 and 9% per year. MGI forecast real compound annual growth of 7.3% from 2005-2025. Average real household disposable income will grow from 113,744 Rs in 2005 to 318,896 Rs by 2005, a compound annual growth rate of 5.3%. This is significantly more rapid than the 3.6% annual growth of the last two decades.

Sizeable urban middle class

As Indian incomes rise, the shape of the countrys income pyramid will also change dramatically. Apart from a substantial reduction in poverty, India will create a sizeable and largely urban middle class. Middle class comprises two economic segments - seekers with real annual household disposable income of 200,000 to 500,000 Indian rupees and strivers at 500,000 to 1,000,000 Indian rupees. In 2005, the Indian middle class was still relatively small comprising approximately 5% of the population, however middle class is expected to reach 41% of pop Fifth largest consumer India will become the worlds fifth largest consumer market by 2025. the combination of rapidly rising household incomes and a robustly growing population will lead to a striking increase in overall consumer spending. The aggregate consumption in India will grow in real terms from 17 trillion Indian rupees today to 34 trillion by 2015 and 70 trillion by 2025 a fourfold increase.

Fluctuation in rupee value The fluctuation in rupee value posses a big threat in front of importers and exporters. The exchange value of Rupee against UD Dollar has depreciated to Rs 50.03 which has resulted in huge losses for the importers. Thus there is always a great threat for players in international trade. But since it affects only international players thus it is not as big a threat as some of other threats. State of Recession in the economy The apparel industry gets severely hit during recession because of less liquidity in the market. This industry is an export-oriented industry which lies in doldrums during this stage.

Competition from global players The major exporters of garments from all over the world are giving tough competition to India as they are providing higher productivity with lower costs. Competition is not likely to remain just in the exports space, the industry is likely to face competition from cheaper imports as well. This is likely to effect the domestic market and may lead to increased consolidation.

Ecological & Social Awareness is likely to result in increase pressure on the industry to follow international labour and environmental laws.

Fluctuation in rupee value The fluctuation in rupee value posses a big threat in front of importers and exporters. The exchange value of Rupee against UD Dollar has depreciated to Rs 50.03 which has resulted in huge losses for the importers. Thus there is always a great threat for players in international trade. But since it affects only international players thus it is not as big a threat as some of other threats.

State of Recession in the economy The apparel industry gets severely hit during recession because of less liquidity in the market. This industry is an export-oriented industry which lies in doldrums during this stage.

Competition from global players The major exporters of garments from all over the world are giving tough competition to India as they are providing higher productivity with lower costs. Competition is not likely to remain just in the exports space, the industry is likely to face competition from cheaper imports as well. This is likely to effect the domestic market and may lead to increased consolidation.

Ecological & Social Awareness is likely to result in increase pressure on the industry to follow international labour and environmental laws

Вам также может понравиться