Overview

0 Thomas Cook (India) Ltd. is one of the largest

integrated travel and travel related financial services company in the country . 0 Services Offered:
0 0 0 0 0 0

Leisure Travel MICE Corporate Travel Management Foreign Exchange Insurance E-Business

Risk Analysis
Key Risk 1)Brand ownership Impact Recommendation Company has entered a 1) The company can brand license promote a parallel agreement, with brand as a Thomas Cook UK contingency if the Limited and Thomas agreement fails. Cook Indian IP Limited 2) Being a famous for use of, amongst brand, the company other can pay a heavier things, the trademark royality and Thomas Cook. maintain long term relationship with its contractors

Key Risk 2)Disintermediation

Impact The increasing penetration of the internet coupled with online payment solutions has forced service providers, i.e. airline companies / hotels, etc. enter into direct dealings with customers.

Recommendation 1) Increase Social Marketing Activities using Below-theLine advertising approach. 2) Open chain of resorts (Forward integration) 3) Strategic Partnership with state tourism departments

Key Risk 3)Risk Management

Impact The company has a risk management framework which sets policies and procedures to identify, monitor and manage our risks, thus risk management policies, internal controls and procedures may leave the company exposed to unidentified risks or unanticipated levels of risk

Recommendation Implement global Risk Management Frameworks like COSO, ISO 31000 etc. These frameworks have well set provision models for companies that keep changing business models like Thomas Cook

Key Risk 4) Act of Terrorism, Political Unstability

Impact Increased political instability, evidenced by the threat or occurrence of terrorist attacks, enhanced national security measures, conflicts in several countries and regions in which they operate, strained relations arising from these conflicts and the related decline in consumer confidence may hinder our ability to do business.

Recommendation 1) Improve CSR initiatives in operating countries to gain local Support. 2) Maintain a neutral partnership with political powers & the government. 3) Knowledge & technology transactions(if applicable)

Key Risk 5)Economy and Tourism

Impact

Recommendation

The Travel and Tours 1) Early Bird offers, industry is cyclical and concentrate on sensitive to changes in financial services the economy. If the during economic economic growth of crisis. India slows down there may be a gradual decline in the willingness for people to travel.

Key Risk 6)Currency Volatility

Impact

Recommendation

Their Primary 1) Fail proof currency promoters are based hedging policies. out of UK, Forex 2) Monitor of the services offered by Currency regular their company may get reviews. afected by the currency volatility

Key Risk 7)Business Model Redundancy

Impact Their current Business model is easily replicable and that is why new corporations have eaten into the market.

Recommendation 1)Constant sweep for new business trends 2)Invest more in IPR and clear the 47 IPR cases still pending.