MANAGERIAL PROCESS

SKILLS

MMS-I,Sem.-II
CHANAKYA BATCH
2008-09
DATE- 02/02/2009
CASE STUDY
PRESENTED TO: Dr. (Mrs.) Vilasini G. Patkar
 MR.
RATAN
TATA
 :GROUP MEMBERS :
 VIRAJ CHAVAN .
{09}

ANANDITA SINGH .
{34}
 Quotes By Mr. Ratan Tata
One hundred years from now, I expect the Tata's to be
much bigger than it is now. More importantly, I hope the
Group comes to be regarded as being the best in India.
The best in the manner in which we operate, best in the
products we deliver, and best in our value systems and
ethics. Having said that, I hope that a hundred years from
now we will spread our wings far beyond India.
I am proud of my country. But we need to unite to
make a unified India, free of communalism and
casteism. We need to build India into a land of equal
opportunity for all. We can be a truly great nation if
we set our sights high and deliver people the fruits of
continued growth, prosperity and equal opportunity.
 Questions
What makes this man special?
 Is this his born qualities?
 Is it the size of the businesses he oversees?
 Is it the number of areas the TATA group has been
able to diversify into?
 Is it the amount of value he's creating for his
shareholders?
What is the story about this man that makes him a
successful entrepreneur?
 December 28, 1937 (1937-12-28)
Born
(age 71)Surat, India
Residence Mumbai, India
Nationality India
Ethnicity Parsi
Citizenship India
Architecture and Structural
Education
Engineering
Occupation Chairman of Tata Group
Employer Self-Employed, Tata Group
Home town Mumbai, India
Net worth US$1 Billion
Religious beliefs Zoroastrianism
Spouse(s) Never married
Children None
EARLY
LIFE
 Early Life
 Born on 28th December,1937 in Mumbai.
His Great Grandfather- Jamshedji Tata – Founder of
Tata Group.
 His parents spilt in Mid 1940s.
 He & his Brother were raised
by their grandmother, Lady
Navajbai.
In Campion School, Good Student
– Studied Hard.

 Studies in Architecture &

Structural Engineering at Cornell
University.

Graduated in year 1962 & Joined

Tata In December.
He worked with Blue Collar
employees.

Job was physically difficult.

 In 1971, became Director In

charge Of National Radio &
Electronics Company Ltd.
{Nelco}
Ratan Tata is known for his integrity in business and

the values that he holds dear to him.

 An intensely private bachelor, he loves dogs, flying,

electronics, technology and cars.

He is a man who makes India proud…..

Who serves as a role model for countless Indians…

And who strongly believes that corporate should

give back something to the country.

In 1971,Mr Ratan Tata was appointed as Director-in-
Charge of The National Radio & Electronics
Company Limited (Nelco), a company that was in
dire financial difficulty.
Mr. Tata suggested that the company invest in
developing high-technology products, rather than in
consumer electronics.
From 1972 to 1975, Nelco eventually grew to have a
market share of 20%, and recovered its losses.
In 1977, Mr. Tata was entrusted with Empress Mills,

a textile mill controlled by the Tatas.

When he took charge of the company, it was one of

the few sick units in the Tata group.

Mr. Tata managed to turn it around and even

declared a dividend.
In 1981, he was named director of Tata Industries,

the Group's other holding company.

Where he became responsible for transforming it

into the Group's strategy think-tank.

And a promoter of new ventures in high-technology

businesses.
The mindset of adopting risks towards the escalation

of business gained a new stronghold when in 1991

the legendary J.R.D. Tata was replaced by Mr Tata.
It epitomized the change of the old guard and

inception of new generation ideas and vision.

Under Mr. Tata's guidance, Tata Consultancy

Services went public and Tata Motors was listed on

the New York Stock Exchange.
His aggressive approach towards business was best
revealed when on January 31st, 2007 the Tata
Group pulled off one of the biggest acquisitions in
Indian corporate history.
The Corus Group, an Anglo Dutch steel and
aluminum conglomerate was taken over by the Tata
Sons.
On March 26, 2008, Tata Motors, under Ratan Tata,

bought Jaguar & Land Rover from Ford Motor

Company.
The two iconic British brands, Jaguar and Land

Rover, were acquired for £1.15 billion ($2.3 billion).

A BRAVE DECISION AND A
DREAM - NANO
Mr. Ratan Tata's dream was to manufacture a car

costing Rs 1 lakh.
He realized his dream by launching the car in New

Delhi Auto Expo on January 10, 2008.

 Mr. Ratan Tata delivered on his commitment to

developing a car costing only 1 lakh rupees, adding

that "a promise is a promise”.
On October 7, 2008, After a controversial stay in

West Bengal, Mr Ratan Tata and his men shifted

their Rs 1-lakh car Nano project to Sanand near
Ahmedabad at an investment of Rs 2,000 crore (Rs
20 billion)
This declared that any effort can be made by Mr

Ratan Tata to roll out the world's cheapest car from a

make-shift plant to meet the deadline.
He is the man who was instrumental in the setting

up of the Tata Foundation, the progenitor of

multitude of social causes that include
 the rural, universal health development,

 eradication of water scarcity,

 Education, scholarships

 Research and development.

 Group for
today but
operating
with his
eyes on
tomorrow,
operating
with a
sense of
integrity
and values.
Awards and Recognition
58th Republic Day - 26 January 2000 - the Padma

Bhushan
26 January 2008 - Padma Vibhushan

NASSCOM Global Leadership Awards-2008 -

February 14, 2008
Carnegie Medal of Philanthropy – 2007 - on behalf

of the Tata family.

serves in various organisations.

member of the Prime Minister's Council on Trade

and Industry.
March 2006 - honoured by Cornell University – as

26th Robert S. Hatfield Fellow in Economic

Education
serves on the programme board of the Bill &

Melindra Gates Foundation's India AIDS initiative

 Ratan Tata's Foreign
Affiliations
Membership of the international advisory boards of

the
Mitsubishi Corporation,

American International Group,

JP Morgan Chase

Booz Allen Hamilton.

He is a member of the board of
trustees of the
RAND Corporation,

University of Southern California

Cornell University.
Board member - the Republic of South Africa's

International Investment Council

an Asia-Pacific advisory committee member - for the

New York Stock Exchange.

serves on the programme board of the Bill & Melinda

Gates Foundation's India AIDS initiative

February 2004 - the title of honorary economic

advisor to Hangzhou city (China)

Honorary Doctorate From
London School of Economics

Indian Institute of Technology Kharagpur

November 2007 - listed among the 25 most powerful

people in business named by Fortune magazine

May 2008 - Time magazine's list of the World's 100

most influential people

29th August 2008 - Government of Singapore

conferred honorary citizenship on Ratan Tata.

First Indian to receive this honour.

After the 26 November 2008 Mumbai attacks -

Ratan Tata is requested to enter into politics.

 India's most respected business leader.

CONCLUSION
THANK YOU