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Strategic decisions
– What industries should to compete in
– How should to compete in those industries
Actions
– Allocate necessary resources
– Design the organization to bring intended strategies to
reality
Why is Strategic Management Important
Environmental
Scanning
Strategy
Formulation
Strategy
Implementation
Evaluation
& Control
Group Structure
Global
Holding
Corporation
[GHC]
GTL
Infrastructure
Global Global Global
GTL Towers Projects InnovSource
Largest third
India’s Largest party tower Tower Recruitment
Network Services Procurement
Company in manufacturing for & Staffing
Player Telecom and and Project
India Services
Transmission Sector services
GTL at a Glance
Business Network Services
Founded 1987
Network
Services
Network Energy
O&M Management
Infrastructure
Management
GTL Financial & Track Record
450
403
400
347
350
300
226
Total Income 250
US$ Mn 200
150
100
50
0
2006-07 2007-08 2008-09 4th Qtr
Financial Year
GTL an Overview
2008 2009
35 Countries 44
45 Cellular 70
Networks
36,000 Cell Sites 51,000
Mission Statement
“India’s Largest Network Service Provider To The
World” to becoming
“World’s Largest Network Service Provider”
By the way of :-
Innovation
Resource levels
Profitability
Social responsibility
Key Strategies
Consolidation of Networks
Multi-location Partnerships
Global strategy
– Pursue low-cost Margins, offer standardized global products.
Enterprise Risk Management
Information &
Communication Monitoring
Control Internal
Activities Environment
Risk Objective
Response Setting
Risk Event
Assessment
Identification
Business-Level Strategies at GTL
Cost leadership
– Attaining, then using the lowest total cost basis as a
competitive advantage.
Differentiation
– Using product features or services to distinguish the
firm’s offerings from its competitors.
Market focus
– Concentrating competitively on
a specific market segment
Functional-Level Strategies at GTL
Marketing
Materials management
Quality
Human resources
Corporate-Level Strategies at GTL
Vertical Integration
Diversification
Strategic Alliances
Acquisitions
New Ventures
Business Portfolio
Restructuring
Strategic Effectiveness
Implement
Strategic Position
The Organization’s Environment
– Sources of Competition
Organic Growth
Strategy Improvements in
Current Operations
Business Planning
Network -7%
Integration - 9%