Taste of every one

GROUP INTRODUCTION

Marryam Majeed L1S07MBAM2065

Kamila Saeed L1S07MBAM2067
Hira Hameed L1S07MBAM2066
COMPANY INTRODUCTION

COMPANY NAME : FRUITY HONEY

ADDRESS: GULBARG III, OPPOSITE TO WAPDA office
 NATURE OF BUSINESS : DIFFERENT FLAVORS OF HONEY
PROJECT COST : 9,500,000
TYPE OF BUSINESS : PARTNERSHIP
VISION STATEMENT

• The vision of fruity honey company is to share

A Taste of the Magic of honey by creating
excellent flavored products, while providing
employees the opportunity for continuous
personal growth, creativity, responsibility and
collaborative decision making.

• To be a market leader and providing highest

quality of our products.
MISSION STATEMENT

•To be a result oriented and profitable

Company by consistently improving quality,
diversity, availability, presentation, reliability
and customer acceptance

•Discovering and employing procedures that

are similar with nature.
 OBJECTIVES
• To be a market leader providing high quality
products.
• To strive for excellence and global recognition
by continuous improvement, innovation,
dedication and growth.
• Customer attraction towards the product is very
important and without this phenomena company
can’t fulfil its targets.
• Company will reduce the cost of production to
increase the turnover.
 Product Assessment

QUALITY

Style & Design

Flavors
USAGE
Quality
As far as the quality is concerned, company is
producing a high quality product at a very low price.

Style & Design

‘Flavored Honey’ as the product (inside the bottle &

pack) has much attractive and catchy colors style
and design which attracts the customers a lot.
Flavors

• Mint Honey
• Ginger Lime Honey
•    Orange Honey
•  Mango Honey
• Strawberry Honey
 USAGE
At breakfast
     Baking
     Pastries

Herbal Cosmetics
Honey is available in three
different sizes

100 gm
250 gm
500 gm
Marketing Research

•Deep Research
•Health Conscious
•Quality Conscious
How many people prefer the idea of flavor
honey?

yes No Don’t know

75% 10% 15%

Response of people towards following
flavors…

Flavors Responses
Mint flavor 45%
Ginger lime flavor 35%
Orange flavor 50%
Mango flavor 75%
Strawberry flavor 60%
Marketing Plan

•Target Market
•Competition
•Market strategy
 Target Market
  Geographical region
City:
•        Lahore
•        Karachi
•        Islamabad
Demographic factors
•        Age
       1 to 18
       18 to 45
       45 and above

•        Gender
                   Male/Female

•        Income group
                Middle class

                Upper class
Behavioral factors

•        Benefits:

•        Baking
•        Spreading on toast
•        Pastries
•        Medicinal Applications
COMPETITION

Direct Competitors

Indirect Competitors

•Marhaba
•Young’s French
Names 100 gm 250 gm 500 gm
of the price price price
company
Fruity 50 150 250
honey
Young’s - 95 180
French
Marhaba 40 100 200
 MARKETING
STRATEGY

Market Orientation
Gaining Competitive Edge
Trade Promotions
Market Orientation
Keeping in mind about the preferences and needs of
customers regarding tastes and flavors, it will occupy a huge
number of customers.

Gaining Competitive Edge

By introducing new tastes, flavors and retaining the quality
standards, it will snatch consumers of other brands and pull them
towards itself by leaving other companies.

Trade Promotions
By delivering valued trade promotions to wholesalers and retailers,
company will capture this huge segment.
MARKETING MIX
 Product
•Unique tastes
• Flavors

Price
Small jar Rs/- 50
Medium jar Rs/- 150
Family jar Rs/- 250
 Place
the right product at the right place is the real
effectiveness of the company as well as product.

Promotion
 Company is touching customers through:
•        TV advertisements
•        Posters
•        Retailer promotions
•        Hanging
•        Bill Boards
Advertisement
 Other sources
Magazines:
• Akhbar –e-jahan
• Taleem-o-terbiat
News paper
• Khabrain
• Express News
SWOT ANALYSIS
 STRENGTHS
 
People from almost every income level can consume
Flavored honey.

Attracting huge number of consumers by advertising

campaigns through electronic & print media to aware
the customer towards Our products.

EAKNESSES
Lack of experience

Elite class of our society are not consuming too much as

compared to the middle and others due to the price as we can
say the status problem
PPORTUNITIES
Supply of this product in the remote areas of Pakistan.

Improvement in its Quality as there is always room for the

improvements in anything.

Addition of new local flavors helps a lot to sustain in the

market.

HREATS
In future may be any other company can also introduce
flavored honey.

    First time flavored honey is introduced in the market. So it

would be difficult for us to convince customer.
 MARKET SEGMENTATION
Un-segmented
We have made our product for the
consumer of every age, so we are
targeting the whole market.
 EMPLOYEES
DISTRIBUTION
Type Of Number Of Task
Employees Employees

Senior 25 Decision
Employees Making.

Middle 55 Advertisement
Employees , Competition
analysis
Operational 67 Collect
Employees Honey,Draining
,Packaging
 Conclusion
• As we are going to launch a new company with a
latest ideas and products of flavored honey so
we will definitely provide highest quality to our
customers and we will offer these products at
reasonable prizes so that every one can easily
buy our products.
• We will provide healthy and tasteful products, so
that our company will rise very soon in the
market while satisfying our customers.
QUESTIONS……!