AIESEC Balanced Scorecard

2009 Revision

When the Scorecard is not in place

When the Scorecard is in place

Quality
Growth Consistency

Bigger and Better

Strategy

What is strategy?
Gives focus & direction to organizations activities; Helps define what not to focus on, what not to do; Aims to create a unique competitive position in the long-run

STRATEGY CHOICES
Product Leadership Product Market Position

Cost

Customer

Business Logic Values

Revolutionary and unique products/service Superior quality Superior functionalty Develop products and then create customer demand, educate the market

Individualism Enterprize Risk-taking Fantasy unconventional thinking Knowledge

Balanced Scorecard

What is Balanced Scorecard?

The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
BSC Institute.org

Why does AIESEC need a BSC?

Gives direction and focus to countries; Ensure global alignment of what we are and what we have to do; To have clear steps to achieve our goals.

Steps of a BSC implementation

Translating and clarifying the vision and strategy:
Clarifying the vision; Establishing consensus.

Feedback and strategic learning:

Developing the holistic view; Improve the strategic feedback; Facilitate the strategic review and feedback.

Balanced Scorecard

Communicating and setting links:

Communication and setting links; Setting goals; Linking reward to performance assessment.

Planning and setting goals:

Setting goals; Aligning strategies initiatives; Allocating resources; Setting reference points.

The AIESEC Way

AIESEC 2010

Strategic triangle and numeric goals

Goals

Mission

Vision
Product Leadership

Strategy

BSC design

PROCESS

Execution & Management

Balanced Scorecard (CSFs & KPIs)

Business logic models

How the business perspectives are arranged in a Scorecard is adjusted to the business logic of the organization
Finance Customer Innovation Process Employee Finance Customer

Process Innovation Employee

Finance

Finance Society Customer

Traditionally, profit organizations perspectives are arranged as

Customer Process Employee

Process

Innovation

Employee

Business Logic of

AIESEC
Our new understanding Our IT platforms and members build the capacity needed to execute our internal processes

THE WAY WE DO IT

CUSTOMERS

SUSTAINABILITY

The excellence of our processes enable the organization to run its operations to fulfill the needs of our customers ensuring the financial sustainability of AIESEC By providing leadership experiences, international exchanges and a global learning environment, we develop individuals for a positive impact on society The new business logic drives the operations and strategy of the organization towards the AIESEC Way

INTERNAL PROCESSES

LEARNING & CAPACITY

The New Strategy Map

IMPACT

HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT

INCREASING EXCHANGE XPS

GENERATING LEADERSHIP XPS

PROVIDING HIGH QUALITY AIESEC XPS

OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS

CAPITALISING ON NETWORKS, MARKETS AND ISSUES

EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS

SUSTAINABILITY

CUSTOMERS

FINANCIAL SUSTAINABILITY

INTERNAL PROCESSES

MARKET ANALYSIS

RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI

GOVERNANCE & ACCOUNTABILITY

MANAGING INFORMATION

PLANNING & REVIEW

LEARNING & CAPACITY

RECRUITMENT & INDUCTION

MANAGING TALENT

IT INFRASTRUCTURE

IMPACT

HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT

INCREASING EXCHANGE XPS

GENERATING LEADERSHIP XPS

PROVIDING HIGH QUALITY AIESEC XPS

OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS

CAPITALISING ON NETWORKS, MARKETS AND ISSUES

EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS

SUSTAINABILITY

CUSTOMERS

OPPORTUNITIES

FINANCIAL SUSTAINABILITY

MARKET AND RELATIONSHIP MANAGEMENT

INTERNAL PROCESSES

MARKET ANALYSIS

RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI

ADMINISTRATIVE MANAGEMENT

GOVERNANCE & ACCOUNTABILITY

MANAGING INFORMATION

PLANNING & REVIEW

LEARNING & CAPACITY

MEMBERSHIP

RECRUITMENT & INDUCTION

MANAGING TALENT

IT INFRASTRUCTURE

Understanding the CSFs

Learning & Capacity

PERSPECTIVE

RECRUITMENT AND INDUCTION

Key Performance Indicators

1. Number of members 2. New members recruited X New members planned to be selected in selection process (%)

We have quality recruitment and induction processes that ensure we have the right people to run the organization and meet our goals .

Processes
Talent Planning Talent Promotion

Talent Selection

Talent Induction

Processes Performance Indicators

1. Number of applications received 2. Number of members recruited

MANAGING TALENT

Key Performance Indicators

1. Retention rate of members (TR stage) 2. Number of members with job description

Our people are allocated in the best roles for their development and for the organisations performance .

Processes
Talent Goal Setting & Orientation Talent Allocation

Processes Performance Indicators

1. % of members that reviewed the career plan in the quarter 2. % of members that have a mentor

IT INFRASTRUCTURE

Accessibility

We have the access to the needed Information technology resources to run our activities and processes.

Key Performance Indicators

1. % of members who can access the needed IT systems to perform the job description

Processes

Administration of IT Systems

Internal Processes
PERSPECTIVE

GOVERNANCE & ACCOUNTABILITY

External Board Management

By aligning our operations with legal and financial aspects, we ensure the transparency and quality of our organisation.

Key Performance Indicators

1. Legality of exchange program (MC) 2. Do you have an external body with holds you accountable to your plan?

Processes
Internal & External Reporting Legal Compliance

Processes Performance Indicators

1. Number of reports based on plan for the internal audience

MANAGING INFORMATION

Knowledge Management

We manage information to run our operations, facilitate communications and ensure continuity.

Key Performance Indicators

1. Overall satisfaction of members with information available to perform their job

Processes
Usage of IT systems Internal Communication

PLANNING & REVIEW

Key Performance Indicators

1. % of organizational goals achieved

We have planning & review processes that support our people in the achievement of our personal and organizational goals.

Processes
Plan & Budget Organisational Performance Management Talent Performance Appraisal

Reward & Recognition

Processes Performance Indicators

1. Do you have a R&R based on organizational performance? 2. How many members receive performance appraisal in 3 months? 3. Do you have a long term plan?

RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI

Alumni Management

The relationship with our partners and alumni results in a high retention and engagement towards the organizational activities.

Key Performance Indicators

1. Retention rate of partners (without TN Takers) 2. Number of alumni with up to date information on a DB (contacts, current organization and position)?

Processes

Account Management

MARKET ANALYSIS

Market Segmentation

We know our position in the market and we are able to identify the best opportunities for AIESEC to capitalize on.

Key Performance Indicators

1. How often do you run a competitive analysis? 2. Do you run a brand audit at least once a year?

Processes
Analysis of Supply & Demand

External Research

Brand perception

Customers
PERSPECTIVE

EXTERNAL POSITIONING FOR STUDENTS & ORGANISATIONS

Key Performance Indicators

1. Number of media appearances 2. Number of visitors in your local/national website

We are able to position AIESEC effectively in order to secure maximum benefit from the right target audiences.

Processes

Public Relations

Promotion & Marketing

Processes Performance Indicators

1. Number of external forums and events attended

CAPITALIZING ON NETWORKS, MARKETS AND ISSUES

Key Performance Indicators

1. Number of TN Raised 2. Amount of money received from individual alumni donations and partnerships resulting from Alumni support

We increase the quality and quantity of diverse AIESEC Experiences by making properly use of our networks, markets and relevant issues.

Processes
Product Development Product Positioning Sales Management and TN Raising Capitalize on Alumni network

Processes Performance Indicators

3. Number of TNs Raised from alumni contacts 4. Conversion rate on sales

OFFERING THE RIGHT OPPORTUNITY

We offer the right opportunities to our members to ensure they will develop themselves through the AIESEC Experience.

Key Performances Indicators

1. Number of EPs Raising 2. Average applicants for leadership positions in the period

Processes
Internal Promotion for X & EP Raising Internal Promotion for LR & LR Offered

Processes Performance Indicators

1. Number of leadership positions offered in the quarter

Sustainability
PERSPECTIVE

FINANCIAL HEALTH & SUSTAINABILITY

Key Performance Indicators

1. % of expenses covered by operational revenues 2. Number of months of reserve

By running our operations we are financially healthy.

Processes
Revenue Generation Reserves and investment Management

Processes Performance Indicators

1. % of reserves generated from exchange 2. Do you have a long term financial plan? 3. Amount of money raised from partnerships (including supporters) (MC)

The way we do it
PERSPECTIVE

INCREASING EXCHANGE XPS

Key Performance Indicators

1. Number of EP Realized 2. Number of TN Realized

We are continuously increasing the number of exchange experiences we deliver to our members and to the market.

Processes
Exchange Matching Exchange Servicing

Processes Performance Indicators

1. Delivery Time of EPs 2. Delivery Time of TNs 3. Realization rate of EPs 4. Realization rate of TNs

GENERATING LEADERSHIP EXPERIENCES

We generate leadership experiences required to meet the needs of the organization and the expectations of our members.

Key Performance Indicators

1. Number of members with leadership experience completed

Processes

Organizational structure revision

QUALITY OF AIESEC EXPERIENCES

AIESEC Experiences Quality Measurement

We deliver high quality experiences to our members.

Key Performance Indicators

1. Quality index performance 2. Number of members that are completing both X & LR experiences in the period

Processes
Competency Management

Map Overview

IMPACT

LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY

CSFs Processes

THE WAY WE DO IT

INCREASING EXCHANGE XPS

GENERATING LEADERSHIP XPS

Organizational Structure Revision

QUALITY OF AIESEC XPS

Exchange Matching

Exchange Servicing

Competency Management

AIESEC XPs Quality Measurement

GIVING THE RIGHT OPPORTUNITY

CAPITALISING ON NETWORKS, MARKETS AND ISSUES

CUSTOMERS

Internal Promotion for LR and LR Offered

Product Positioning

Alumni network capitalization

SUSTAINABILITY

EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS

Public Relations

FINANCIAL SUSTAINABILITY
Reserves & investment management

Internal Promotion for X & X Raising

Product Development

Sales Management and TN Raising

Promotion & Marketing

Revenue generation

MARKET ANALYSIS

RELATIONSHIP MANAGEMENT

PLANNING & REVIEW

INTERNAL PROCESSES

Research

Segmentation

Analysis of Supply & Demand

Brand perception

Alumni management

Account Management

Plan & Budget

Organizational Performance Management

MANAGING INFORMATION

GOVERNANCE & ACCOUNTABILITY

Usage of IT Systems

Internal Communication

Knowledge Management

External Board Management

Internal & External Reporting

Legal Compliance

Reward & Recognition

Talent Performance Appraisal

LEARNING & CAPACITY

RECRUITMENT & INDUCTION

MANAGING TALENT

IT INFRASTRUCTURE

Talent Planning

Talent Promotion

Talent Selection

Talent Induction

Talent Goal Setting & Orientation

Talent Allocation

Administration IT Systems

Accessibility

Do I need to focus in all CSFs? Processes?

Case Study

IMPACT

HIGH VOLUME OF HIGH QUALITY @XPS

THE WAY WE DO IT

INCREASING EXCHANGE XPS

GENERATING LEADERSHIP XPS

PROVIDING HIGH QUALITY AIESEC XPS

OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS

CAPITALISING ON NETWORKS, MARKETS AND ISSUES

EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS

SUSTAINABILITY

CUSTOMERS

OUR OPERATIONS ENSURE FINANCIAL SUSTAINABILITY

INTERNAL PROCESSES

UNDERSTANDING THE MARKET TO IDENTIFY THE BEST OPPORTUNITIES

RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI

GOVERNANCE & ACCOUNTABILITY

MANAGING INFORMATION TO ENSURE CONTINUITY

EFFECTIVE PLANNING TO SUPPORTING GOALS ACHIEVEMENT

LEARNING & CAPACITY

RECRUITING AND INDUCTING TOP TALENTS

RIGHT TALENT DOING THE RIGHT ACTIVITY

ACCESS TO THE NEEDED IT STRUCTURE

IMPACT

LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY

CSFs Processes

THE WAY WE DO IT

INCREASING EXCHANGE XPS

GENERATING LEADERSHIP XPS

Organizational Structure Revision

QUALITY OF AIESEC XPS

Exchange Matching

Exchange Servicing

Competency Management

AIESEC XPs Quality Measurement

GIVING THE RIGHT OPPORTUNITY

CAPITALISING ON NETWORKS, MARKETS AND ISSUES

CUSTOMERS

Internal Promotion for LR and LR Offered

Product Positioning

Alumni network capitalization

SUSTAINABILITY

EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS

Public Relations

FINANCIAL SUSTAINABILITY
Reserves & investment management

Internal Promotion for X & X Raising

Product Development

Sales Management and TN Raising

Promotion & Marketing

Revenue generation

MARKET ANALYSIS

RELATIONSHIP MANAGEMENT

PLANNING & REVIEW

INTERNAL PROCESSES

Research

Segmentation

Analysis of Supply & Demand

Brand perception

Alumni management

Account Management

Plan & Budget

Organizational Performance Management

MANAGING INFORMATION

GOVERNANCE & ACCOUNTABILITY

Usage of IT Systems

Internal Communication

Knowledge Management

External Board Management

Internal & External Reporting

Legal Compliance

Reward & Recognition

Talent Performance Appraisal

LEARNING & CAPACITY

RECRUITMENT & INDUCTION

MANAGING TALENT

IT INFRASTRUCTURE

Talent Planning

Talent Promotion

Talent Selection

Talent Induction

Talent Goal Setting & Orientation

Talent Allocation

Administration IT Systems

Accessibility

Next Steps
Training at IPM Training at XPROS Support Materials (Templates, guides and so on) Country Visit IC