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Topic: HRM Practices In Coca-Cola

Group Members
Wajid Ali Haifa Saleem 3335 3336

Shakeel Aslam Rana Tassaduq

3338 3316

Presented To : Mr. Sajjad Mohsin

Coca Cola International

The Coca-Cola Company is the world's largest beverage company. It is no.1 brand according to fortune 2009 survey. The company operates a franchised distribution system dating from 1889. The Coca-Cola Company is headquartered in Atlanta, Georgia. With local operations in over 200 countries around the world. Coca Cola has 92,400 employees worldwide. Coca Cola Beverages Pakistan Limited: 57 years of dedicated service, started in 1953 at Karachi.

Company Overview
Manufacturer Founder (s) Country of Origin Introduced Area Served Color Flavors

Soft Drink (Cola)

The Coca- Cola Company John S. Pemberton United States 1886 Over 200 countries Caramel E-150d Cola, Cola Green Tea, Cola Lemon, Cola

Lemon Lime, Cola Lime, Cola Orange and

Cola Raspberry. Employees Servings per Day Website 92,400 1.6 Billion www.coca-cola.com

The company owns or licenses more than 500 brands in 200 country. The company is headquartered in Atlanta, Georgia

International HR Practices
Coca Cola adopts different HR practices as per regions they operate The company does not have a standardized international HR practices Coca Cola HR policies are formed in compliance with local labor laws and culture Cultural diversity is key ingredient of its international operations

Job analysis and designing

Coca cola company HR department has its own job description and job analysis in which they get the information about employees work activities, human behavior, performance standard, job context and human requirements and also other information related to this conduct.

Planning and forecasting

Coca cola HR department makes sufficient planning for hiring new employees in the future. HR department is involved in strategic planning. HR department forecast future employee demand. Forecast report is sent to regional head office for approval to start recruitment.

Recruitment Process
Regional franchise have their own recruitment process once given go ahead to hire more employees The recruitment process is well established Job advertisements are placed in news papers, website, institutions and others The company carries both internal and external recruitment

Internal And External method Of

Internal Recruiting

better assessment of candidates reduces training time faster cheaper motivates employees High Performance Work System characteristic


creates vacancies stifles diversity insufficient supply of candidates

External Recruiting
increases diversity facilitates growth shortens training time A theory that you get new/novel problem solving expensive slower less reliable data stifles upward movement of personnel


Sources of Recruitment
Internal Recruitment Promotion Departmental Exam Transfer Retirement Internal Advertisement Employee Recommendation External Recruitment Management Consultant Employment Agencies Campus Recruitment News Paper Advertisement Internal Advertisement Walk In

In Coca Cola
Coca Cola does not prefer external recruitment Their basic focus is on Internal recruitment

- They maintain a talent bank for meeting internal hiring needs - They only do external hiring in case of sudden recruitments - They forecast their future needs and collect the data of

applicants in advance

- They have an offer to drop resume for any job at their


- They collect resumes at their every territory - To fulfill their talent bank they visit universities and colleges - Recently territory in Pakistan visited a university and collected the data. - They take interviews of 350 candidates and selected only 3 applicants - Their major focus is on quality and their standards of recruitment are high - Last time their selection standard was 85 % marks in masters.

- Their major recruitment source is E-Recruiting. - They are working on such type of advertisements which are according to the Job description and specification.

- Their recruitment adds are published by their Media department. - Adds and vacancies banners are being offered by every territory as demanded.

Their Advertisement

Uploading CV Online

Selection Process

Completion Of application

Initial Interview

Employment testing

Background Investigatio n

Preliminary selection in HR department


Medical Exam Drug testing

Hiring Decision

In Coca Cola
In coca cola for Selection there is HR department But they involve only in major hiring
Mostly the labor and middle level management is hired by the plant authorities They follow the decentralization approach. The country Manager is responsible for all matters

There is a proper selection process according to the international standards

Employment Tests

In Coca Cola
Coca cola conduct various types of tests for different needs First of all they conduct a aptitude test to check academic knowledge.

They also conduct the work sample test for technical seats The behavioral test comes at end . Conducted only for final candidates

. A survey show that they conduct about 5 tests for one

recruitment. Tests are conducted on both region and head quarter level


In Coca Cola
o Coca-Cola does not conduct interviews at regional level. o They mostly conduct video interviews which are basically taken by Head office. o However some technical interviews are conducted at regional level. o Mostly labor and technical staff are selected at regional level.

Interview Questions


Final Selection

Can Do

Knowledge Skills Abilities

Job Performance
Will Do

Personality Values Motivation

Training & Development

The company has a clear staffing and training policy that is followed throughout its franchise. Coca Cola believes that education is powerful force in employee motivation. The company has helps people make their dreams true. It has innovative programs student books, place of study, scholarships (HR Leader, 2011)

After recruiting the fresh employee ,they are trained for three months and also pay them salaries after three months they become part of a firm .
Coca Cola also give training to existing employee depending upon the condition, For example if new technology is introduced first of all ,full training is given about new technology then they are allowed to start their job.

Attention to culture
Coca Colas HR department pays close attention to local culture. Special training given to employees on local and international culture. New employees put under supervision of old employees. Working environment represent blend of different cultures.

Coca-Cola Company is creating a system of mentoring programs that include, one-on-one mentoring, group mentoring and mentoring self-study tools. These programs promote trusting relationships for networking, coaching, career counseling and life lessons. Mentoring increases the flow of information across organizational lines and encourages diverse thinking and cross-functional learning.


Employee Motivation
Motivated employees are important assets for a company. According to theories of motivation, monetary and non monetary factors remain key in motivating employees. Coca Cola focuses on both monetary and non monetary factors.

Performance appraisal
Appraisal of employees involves an assessment of employee performance Coca cola performs performance appraisal annually The company performance appraisal is internationally acclaimed and has three process.


The objective of company compensation is to improve performance of employees and convey a message that the company is loyal to employees The company gives many compensation salary, bonus, medical, pick and drop, gratuity funds, social security etc

Research shows that monetary factors leads in motivating employees.

Coca Cola provides smart wages to employees.

Wages are competitive and satisfy employees. Most employees by the company are offered competitive wages alongside commissions .

Annual Leaves
The Coca Cola company has different leaves structure that conform to local and international labor laws. The leave structure depends on position of employees as follows: Designation Supervisor Above supervisor Below supervisor Allowed Leaves 26 leaves pa 26 leaves pa 24 leaves pa

Working Hours
Time management is taken serious in the company Their work is divided in shift to enable the company meet high demand (Global Human Resources Management at Coca Cola) Shifts are adapted to the local labor laws There are typical two shifts: 8 am to 4 pm 4 pm to 12 am

Employee Relations
Coca Cola considers employees as the greatest asset for the company Employee satisfaction translate to success for the company Internationally, the company adopts an open door policy to nurture good relationship Employees feel free to share with management about their problems

They should minimize their employee turnover rate from 6.8% to 3-4 % Coca Cola Beverages Pakistan Limited is recently paying a huge lumsum amount to a recruitment agency for creating a pool of qualified applicants. Instead of this they should create their own career portal for automatic recruitment processing to minimize its cost.

Working internationally is challenging for any company. Coca Cola company is among the most successful multinationals. The success of the company can be attributed to good HR practices. The company follows international HR practices that are adopted to the local conditions.

Thank you!
Presented By :
Wajid Ali 3335 Haifa Saleem 3336

Shakeel Aslam 3338 Rana Tassaduq 3316