Presented by: Rahul MBA 2nd sem

History
4 Ps in marketing

Conclusion

Samsung Electronics was founded in 1969 in Suwon, South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.

Today, Samsung brand is the best known South Korean brand in the world. B D PARK is CEO of samsung company of India Business week rated Samsung as 21st on the Top 100 Best Global Brands 2010. Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand.

history

PRODUCT

Price
4Ps IN MARKETING

PROMOTION

Place

Product

In 1970, Samsung Electronics made cheap 12-inch television sets under Sanyo label.

Now, capturing the number one position in the global memory chip market and pioneering the development of flat-screen displays, plasma TVs, multifunction cellphones, and other digital devices.

Product
Semiconductors

: DRAM, SDRAM, flash memory, and hard

drives
Digital

displays : LCD displays, Plasma displays, and OLED Electronics : TVs, DVD players, home cinema systems, devices : mobile phones, MP3 players, digital cameras, products : monitors, laptops, UMPCs, CD and DVD

displays
Home

set-top boxes, and projectors.

Mobile

and camcorders.
Computing Home

drives, laser printers, and faxes machine; and

appliances : refrigerators, washing machines,

microwaves, ovens, vacuum cleaners, and air conditioners.

design awakeness all your senses.

Samsung invested a lot of money in research and development, in order to meet what customers needs and wants. Samsung spent about 9% of revenue, amounting to around $5billion, in 2009 in research and development.

product

United States Top 5 Innovators

Rank # of Records Company Country of Origins

1 2 3 4 5

7404 6576 2931 2421 2019

SAMSUNG ELECTRONICS IBM MICROSOFT TOSHIBA CANON

KOREA UNITED STATES UNITED STATES JAPAN JAPAN

Europe Top 5 Innovators

Rank # of Records
1 2753

Company
SIEMENS

Country of Origins
GERMANY

2
3 4 5

2619
1475 1250 905

BOSCH
SAMSUNG ELECTRONICS DAIMLER RENAULT

GERMANY
KOREA GERMANY FRANCE

These rankings comes from IP Solutions, part of Thomson Reuters : The worlds leading source of intelligent information for businesses and professionals.

Samsung sells product with price that worthed, if we compared it with the functions, benefits and technology. Samsung is in the process of building an image as a stylish, high quality brand commanding a premium price

Samsung has its own stores which can be found around the world. Not only in Asia, but also in America, Europe, Australia, and Africa. At the stores, we not only can buy the product that sold, but also feel the experience of digital lifestyle.

PLACE

One of Samsungs store in America

PLACE
Samsung

also has other distribution channels: Best Buy and Circuit City, who known as quality-oriented electronics speciality stores. Bell Microproducts, who known as one of the world's largest storage-centric value-added distributors.

Internet advertising

Product placements

Sponsorships

Hotel

chains (such as Hilton), where most in-room technology was now dated and required early replacement to retain competitive advantage.

The

Summer and Winter olympics games Chelsea FC shirt sponsorship deal Horse jumping (Samsung Superleague).

The

firm devoted nearly 28 % of its media budget allocated to page topping banner ads on over 400 Internet sites Link to mainstream entertainment : Foxs movies Fantastic Four Display in the film

Product Name

world market share

40.4% 40.4% 26.0% 97%

Leading competitor
SK Hynix Toshiba LG Display LG Display

Market share
19.8% 33.1% 25.9% 1~3%

DRAM SD flash Large-size LCD panels Active-matrix OLEDs

Lithium-ion batteries
LCD monitors Hard-disk drives Televisions

18.7%
18.0% 9% 17.2% 25% 11.8% 12%

Sanyo
Dell Western Digital LG Electronics Nokia Sony Texas Instruments

19.4%
12.8% 31.3% 14.8% 23% 17.4% 17%

(LCD, PDP, CRT, LED

Mobile phones Digital cameras Application processors

The conclusions drawn from the SWOT analysis were that Samsungs strengths carry more weight than its weaknesses. If Samsung can properly exploited opportunities that exist, it will navigate the threats with no significant difficulties.