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Культура Документы
INC
April
1st,1976
Contd.
Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 108.249 Billion Operating income - US$ 33.790 billion Profit - US$ 25.922 billion Share Price 254.24$ (Newyork Stock Exchange)
Apple Inc.
Apples Current Information
Logos of Apple:
1976
1977-1998
Present Logo
Vision/ Mission
Vision:
To become the world wide leader in computer and mp3 player sales.
Mission:
Apple is committed to bringing the best personal computing, and mobile usage experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.
SWOT ANALYSIS
Strengths
Style/Brand High quality Easy to carry
Weakness
Unsafe for corporate use? High price Not issued dividends Limited distribution channels
Opportunities
Threats
Alternative sources of computer hardware (Dell, Hp, Lenova). Small stylish Mp3 Players ( Creative and Samsung). Online music stores similar to itunes stores (Napster). Competition for iPhone (Google Next).
Human resource objectives and strategies Human resource policies Human resource performance Partnership program (a)creating a forum (b) change champions
Contd
Training and development
(a) offer or efficiency program (b)Business driven needs training (c)Personnel development category (d)General awareness education
Marketing strategy
Marketing mix
3. Place
4. Promotion
Advertising
Brand positioning
Ipod classic
Ipod Touch
STRATEGIES
. Corporate strategies:Corporate level strategies deals with identifying the business in which a company should invest its resources and possible opportunities for expanding or contracting.
Functional strategies
Company resources
a. Superior efficiency b. Superior quality c. Superior innovation d. Superior customer responsiveness
Global strategies
Apple unique history made the company known as the typical example for the American dream stereotype. Apple is more than a domestically operation enterprise. Over the year its has become a pure multinational, resourcing raw materials and selling products globally.
Global strategies
Apples foreign operation Apples transnational strategy Apples methods of entering new markets Pressures for cost reduction and local responsiveness
Conclusion:
Apple and Steve Jobs sometimes become one, but theres no clear guess about Apples future without Jobs. Apple Products are more advanced, easier to use and designed better than Windows.