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The Nature of Strategic Management

Chapter 1

Strategic Management

Art & science of formulating, implementing, and evaluating, crossfunctional decisions that enable an organization to achieve its objectives.

Strategy Formulation
Vision & Mission External Opportunities & Threats Internal Strengths & Weaknesses Long-Term Objectives Alternative Strategies

Strategy Selection

Strategy Implementation

Annual Objectives Policies Employee Motivation Resource Allocation

Strategy Evaluation

Internal Review External Review Performance Metrics Corrective Actions

Achieving Sustained Competitive Advantage


1. Adapting to change in external trends, internal capabilities and resources

2. Effectively formulating, implementing & evaluating strategies

Adapting to Change Key Strategic Management Questions

What kind of business should we become? Are we in the right fields Are there new competitors What strategies should we pursue? How are our customers changing?

Key Terms

Vision Statement What do we want to become?


Mission Statement What is our business?

Key Terms

Opportunities & Threats (External)


Analysis of Trends:
Economic Social Cultural Demographic/Environmental Political, Legal, Governmental Technological Competitors

Key Terms

Strengths & Weaknesses (Internal)


Typically located in functional areas of the firm Management Marketing Finance/Accounting Production/Operations Research & Development

Computer Information Systems

Key Terms

Strategies
Means by which long-term objectives are achieved

Comprehensive strategic management model


External Audit

Chapter 3

Vision & Mission

Long-Term Objectives

Generate, Evaluate, Select Strategies

Implement Strategies: Mgmt Issues

Implement Strategies: Marketing, Fin/Acct, R&D, CIS

Measure & Evaluate Performance

Chapter 2

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Internal Audit

Chapter 4

Benefits of Strategic Management


Financial Benefits
Improvement in sales Improvement in profitability Productivity improvement

Benefits of Strategic Management


Non-Financial Benefits
Improved understanding of competitors strategies

Enhanced awareness of threats


Reduced resistance to change Enhanced problem-prevention capabilities

Business Ethics & Strategic Management

Code of business ethics


Provides basis on which policies can be devised to guide daily behavior and decisions in the workplace

Advantages of International Operations


Absorb excess capacity Reduce unit costs

Spread risk over wider markets


Low-cost production facilities

Disadvantages of International Operations

Difficult communications Underestimate foreign competition Cultural barriers to effective management Complications arising from currency differences