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  • Brand Mgmt. FMCG

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    Deep Bhalodia
    31 просмотров15 страниц
    This document summarizes information about the FMCG sector and key companies and brands within it in India. It notes that the FMCG sector has grown significantly from $15.6 billion in 2006 to an estimated $75 billion by 2018, and has four main segments: household care, personal care, food and beverages, and health care. It provides details on market share and financial information for major companies like Hindustan Unilever, ITC, Colgate, Dabur, Marico, and Procter & Gamble. Specific brand analyses are also given for detergent brands Tide and Rin, comparing their marketing strategies, slogans, and television advertisements.

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    This document summarizes information about the FMCG sector and key companies and brands within it in India. It notes that the FMCG sector has grown significantly from $15.6 billion in 2006 to an estimated $75 billion by 2018, and has four main segments: household care, personal care, food and beverages, and health care. It provides details on market share and financial information for major companies like Hindustan Unilever, ITC, Colgate, Dabur, Marico, and Procter & Gamble. Specific brand analyses are also given for detergent brands Tide and Rin, comparing their marketing strategies, slogans, and television advertisements.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    31 просмотров15 страниц

    Brand Mgmt. FMCG

    Загружено:

    Deep Bhalodia
    This document summarizes information about the FMCG sector and key companies and brands within it in India. It notes that the FMCG sector has grown significantly from $15.6 billion in 2006 to an estimated $75 billion by 2018, and has four main segments: household care, personal care, food and beverages, and health care. It provides details on market share and financial information for major companies like Hindustan Unilever, ITC, Colgate, Dabur, Marico, and Procter & Gamble. Specific brand analyses are also given for detergent brands Tide and Rin, comparing their marketing strategies, slogans, and television advertisements.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 15

    FMCG Sector

    Riddhish buch Shobhit mehta Reshu dubey Suyash Goyal Rahat tondon RajKumar Bhalodia Priyanka Sharma

    FMCG Sector in India


    FMCG Sector has 4 Segments :

    1. Household Care(14%) 2. Personal Care(22%) 3. Food & Beverages (43%) 4. Health Care (OTC)

    $15.6 Bn in 2006

    $ 36.8 Bn in 2012

    $ 75 Bn by 2018(E)

    It primarily includes production , packaging , distribution &

    marketing of consumer packaged goods . Urban Markets - 66.5 % & Rural Market - 33.5 % . FMCG products contribute to 54% of Rural Spending .

    Key Players & Segment Leadership


    Hindustan Unilever Skin Care,Shampoo,F&B &

    Detergents ITC - Cigarettes ( Market Cap Rs 1Lac 50K Crores) Colgate Oral Care (Market Cap Rs 8200 Cr) Dabur Fruit Juice ( Market Cap Rs 8920 Cr) Marico Hair Oil (Market Cap Rs 14533 Cr) Procter & Gamble ( Market Cap Rs 2700 Cr )

    Hindustan Unilever contributes 12.5% to the total INR

    2 Lac Crore FMCG Market .

    Hindustan Unilever Ltd


    HUL is Indias No 1 FMCG company with parent

    UNILEVER Plc holding 67 % stake .


    It has 35 Brands ( 7 > 1000 Cr & 13 > 500 Cr)& reaches

    6.5 Million outlets by its strong distribution system .


    Detergents (49%) , Personal Products (30%), Food &

    Beverages(17 % ) & Water (3%) are the 4 Main Verticals.


    FY 2012-13 Revenue at Rs 25,810 Cr with Net Profit of Rs

    3800 Cr .

    Procter & Gamble


    P&G India is a subsidiary of Procter & Gamble,USA which

    is Worlds largest FMCG Company .

    P&G India has 13 Brands with an Annual Turnover of Rs

    1700 Cr with Net Profit of Rs 286 Cr(PBT) .

    TIDE
    Tide (Alo, Vizir or Ace in some countries) is the brand-

    name of a laundry detergent manufactured by P&G, first introduced in 1946 . Launched in India in mid-2000 . It gives outstanding whiteness due to its anti-redeposition global technology . It offers solution to virtually any stain . It is the Market leader in 23 countries .

    mouthshut.com>

    RIN
    RIN was launched in India as a bar in 1969,Rin

    detergent powder was launched in 1994 .


    In 2007 the brand was extended to include bleach in

    its portfolio. Bleach being another whiteness solution Rin also added Rin Matic, a specialist washing machine powder . Rin was the first national detergent bar brand in India.

    mouthshut.com>

    Law of Advertising
    LAW - Once born, a brand needs advertising to stay healthy. Rin and Tide both brands are appealing on whiteness on every TVC campaign. Both Brands are already well established and taken position in market. Advertising is very necessary to maintain the Market Share of the Brand. Used as a Tool of Defense .

    V/S

    Brand Analysis

    Aggressive brand campaign.


    Focuses on whiteness of clothes. Appealing to house wives. Core Competency: - It is challenging as Dugni

    Safedi (Twice Time Whiteness). RIN has released new campaign RIN Challenge which is being endorsed by Kajol. Tagline: - Chamkte Rehana Tagline itself is making strong brand RIN & approaching aggressively. http://www.youtube.com/watch?v=xgnIT2oWsy8 http://www.youtube.com/watch?v=HAEb2UmA_w8

    Funny & Simple campaign with line Chaunk Gaye? Tide has extended the brand & introduced Tide Plus that

    is also targeting to Laundry Consumers. At the end of every campaign, voice over is coming with Punch line Tide hai, toh White hai & Tide plus Jo de White Plus. It is a good strategy to tap niche market where Tide can cover good market share & make loyal consumers. http://www.youtube.com/watch?v=dv-H7yalXyA http://www.youtube.com/watch?v=HhMapfpgqQo

    Law of Fellowship
    In order to build the category, a brand should welcome
    other brands. Choice stimulates demand. Competition results in innovation. Leads to Increase in Sales of the Category .

    Law of Color

    A brand should use a color that is opposite of its major competitors.

    Law of Word
    A brand should strive to own a word in the mind of

    the consumer
    RIN Detergent - Dugni Safedi & Safedi Chamak

    TIDE Detergent - Worlds 1st Detergent & Dirt Magnet

    Thank you

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