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7th
Chapter Objectives
To understand 7 Cs of Effective Communication To consider the Audience Benefit for Effective communication To learn how to make Communication effective using these 7 Cs
Completeness
A business message is complete when it contains all facts the reader or listener needs for the reaction the sender desires. Completeness offers 4 important benefits:
Brings the desired result. Builds goodwill. Avoids misunderstanding and hence averts costly lawsuits. Inconsequential communications can be surprisingly important if they are complete.
Conciseness
Conciseness is saying what you want to in the fewest possible words without sacrificing the other Cs of effective communication. A concise message saves both time and expense for both the sender and the receiver.
Use single-word instead of phrase. Omit unnecessary expressions. Avoid overusing empty phrases. Omit which and that clauses whenever possible. Eliminate unnecessary propositional phrases. Limit use of passive voice.
Stick to the purpose of the message. Delete irrelevant words and rambling sentences. Omit information obvious to the receiver. Avoid long introductions, unnecessary explanations, excessive adjectives, pompous words, gushy politeness. Get to the point tactfully.
Consideration
Consideration means preparing every message with the message receivers in mind. It is basically You-attitude, empathy, and understanding of human nature.
Stressing on what can be done instead of what cannot be done is third way to show consideration. Among positive words to which people react favorably are benefit, cordial, happy, help, generous, loyal, pleasure, thanks, thoughtful. Words with negative connotation are blame, complaint, failed, fault, negligence, regret, reject, trouble, unfair, and many others.
Concreteness
Communicating concretely means being specific, definite, and vivid rather than vague and general. It often means using denotative (direct, specific and dictionarybased) rather than connotative words (ideas or notions associated with a word or phrase).
Clarity
Clarity of communication means transferring the meaning from the mind of communicator to the mind(s) of receiver(s) accurately.
Courtesy
Being aware of the perspective of others and their feeling is true courtesy in communication. Mere mechanical insertions of polite words such as please or thank you doesnt help much. It is politeness that grow out of respect and concern for others.
Laughter to one person may be disgust to another. Use humor with caution.
Correctness
At the core of correctness is proper grammar, punctuation, and spelling. Incorrect message may cause loss of a customer or end of a business relation.
use acceptable writing mechanics, word processing and appearance of business messages.