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The Statistics

What is LinkedIn Ads?

LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience:

Job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.

How do I get started?

All you need is a LinkedIn Account and a credit card to get started:

Create an ad write your ad in minutes using a LinkedIn account Select a target audience determine which LinkedIn members should see your ad Set your budget and bid set a maximum amount you want to spend and how much youre willing to pay for clicks or impressions

Your ad will be reviewed by a member of our customer support team, usually within 24 hours. If your ad meets our guidelines and is approved, it will become active on the website.

How will my ads look?

Ads consists of these elements: Headline (up to 25 characters of text) Description (up to 75 characters of text) From: (your name or any company) Image: (50x50 pixel image) URL (website people visit once they click on your ad)

Where will my ads be shown?

Your ads will be eligible to appear on a variety of prominent pages on the website. Your ads may appear in various positions on any or all of the pages listed below:

Profile Page (when users view the profile of other LinkedIn members) Home Page (the page that users see when they log in to LinkedIn) Inbox (the page where users see messages and invitations to connect) Search Results Page (the page that results when you search for a member by name) Groups (on pages in LinkedIn Groups)

An Example: On a user's Home Page, (1) your ad text may appear in a single line across the top of the page or (2) both your image and ad text may appear with up to 2 other ads in the rectanglular ad unit in the right column of the page. The number of times your ad will be displayed depends on a variety of factors including your budget, bid, and your ads click-through rate (CTR).

Who will see my ads?

Your ads will be displayed to LinkedIn members who meet your targeting criteria. Targeting an advertisement means narrowing the scope of members that are eligible to view your advertisement. Your targeting options include:
Target By: Job Title Job Function Industry Geography Company Size Company Name Examples: Patent Attorney or Sr. Laboratory Technician or "Registered Nurse" Sales or Engineering or "Marketing" functions Banking or Biotechology industries United States or Netherlands or Toronto "1-10" or 500-1000" people "GE" or "Hewlett-Packard" or "FedEx"

Seniority Age Gender LinkedIn Group

Vice President or Owners 18-24 or 35-54 "Female" or "Male" "Business Intelligence Group" or "Corporate Real Estate"

Tip: To explore the various targeting options, sign in to create an ad. (Your ad can be a draft ad. It will not be posted to the website until you enter a valid credit card). On the next page, you'll be able to see the various targeting options and an estimate of the audience size you'll be able to reach

How much does it cost?

Controlling your costs You control how much you spend each day by selecting a bid and setting a daily budget, which represents the most that youre willing to spend each day. You can set your budget as low as $10 or as high as $1,000 or more. You can start and pause your ads at any time. Pay per click (CPC) or per 1,000 impressions (CPM) There are two options for how to pay for your ads: Pay per Click (CPC) and Pay per 1,000 Impressions (CPM). Most people choose CPC, which means that you pay when someone clicks on your ad. This payment method allows you to specify a bid the maximum amount youre willing to pay for each click (for example, $3.00 per click). Each click will cost between $2.00 (the minimum cost per click) and your bid. As you are creating your ad, we will show you a Suggested Bid Range that represents an estimate of the current competing bids by other advertisers targeting the same audience. In general, the higher you bid in the Suggested Bid Range, the more likely you are to receive impressions and clicks. Because youre competing with other advertisers for impressions and clicks, there isnt a set cost for LinkedIn Ads. If youre less interested in clicks and care more about the number of times your ad is shown, you can choose to Pay per 1,000 impressions (CPM). In this payment option, you pay a set cost for each 1,000 times your ad is shown, no matter how many clicks you receive. We only recommend this bidding option for people with past experience advertising on a CPM basis. Estimating your costs You can estimate your costs after you create your first ad and select a target audience. When you reach the page: Set your budget and bid, youll see a Suggested Bid Range for the target audience youve selected. Look at the Suggested Bid and determine how much youre willing to spend for a click. Multiply that amount by the number of clicks that youd like to receive each day to determine your approximate Daily Budget. For example, if you want 10 clicks each day and want to spend at most $3.00 per click, you would set your daily budget at $30/day.

Practical Statistics

Criterias used: Industry: Function: Seniority Includes: Company Size: Computer Hardware, Computer Software, Information Technology and Services Information Technology CXO, Director, Manager, Owner, Partner, Senior, VP 51 - 10,001+ Employees

Note: - These can be further filtered in the Excel Sheet - The numbers were taken from LinkedIn between 9-11AM, 12-04-12

Belgium Denmark



Note: LinkedIn doesnt differentiate regions for Finland and Sweden

Demographics Explanation
Top 10 cities in their respective country 1. Copenhagen 2. Oslo 6. Utrecht 7. Arhus

3. Brussels 4. Antwerp
5. Amsterdam

8. Rotterdam 9. The Hague

10. Eindhoven

As one can see, LinkedIn usage by IT users can be traced back to the biggest cities in their respective country. Now of course, this would only tell us how efficient each target region would be.

Target Audience - Explanation

Target Audience
From the information shown above: The most attractive cities to test run would be Amsterdam, Brussels and/or Copenhagen. This is due to their area coverage and the high density of LinkedIn users. (Total coverage of 65,000 users without filter) We will be aiming for people who are only focused on Computer Hardware Computer Software Information Technology & Services
This would compute to 8,758 users total.

Leuke advertenties die pakken

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