PREPARED FOR :

EN. FADER B. ABDULLAH

PREPARED BY :
MOHD NAZRUL ABU BAKAR
MOHAMAD KHAIRI MAT SALLEH
NIK MUHAMMAD FADHIL NIK ZAINAL
MUHAMMAD ZAFRAN EGAR
MOHD RIDUWAN HAZAM
Introduction
Can be divided into three segments which
consist of print, broadcast and new media.
The analysis in publication are based on
various information sources as internal
information from the MCMC (Malaysia
Communication and Multimedia Commission) .
The local media industry has yet to capitalize
the full potential of the Internet.
Definition of Media
Communication channels through which
news, entertainment, education, data, or
promotional messages are disseminated.
Define as data storage material divided into
three broad categories according to the
recording method.
Print Media
Can be defining as industry associated with
the printing and distribution of news through
newspaper and magazines.
Market Player in Printed
Media
Able to provide competitive advantage in
order to compete in the industry itself.
Several examples of newspaper are Utusan
Malaysia ,New Straits Times Berhad, Star
Publication, Kosmo, Perdana andHarakah.
Leading Market Player
Broadcast Media
Spreading an advertising message or signal
over a wide area (or to all connected devices)
without specific targeting.
Employs a shotgun approach in dissemination
of information.
Television Sector

ASTRO
First Quarter 2009
Cont...
Radio Sector
Divided into 2 categories:
Commercial
Is the media outlet that received some or
all of their funding from the public.
Government
Based on massive practice of
broadcasting advertisements for profit.
Leading market player
• Media Prima Berhad is a leader in media
industry in Malaysia.
• Media Prima is the biggest media group in
Malaysia, owning all main private television
stations and controlling approximately 54% of
Malaysia television viewership, with its closest
rival the pay-television satellite operator,
Astro, controlling a market share of roughly
29%.
• State-owned Radio Television Malaysia
controls 17% of the market. Media Prima also
owns the Fly FM and Hot FM radio stations.
Media Prima also controls English newspapers
like the New Straits Times and the Malay Mail
(50%)
New Media
• New media is a term meant to encompass the
emergence of digital, computerized, or
networked information and communication
technologies in the later part of the 20th
century.
• Example
– Vision New Media (VNM) Sdn. Bhd. who had
30years experience in animation and comics.
– Western Digital (WD) Media Bhd. who offer
media services.
Advertising Expenditure
(Adex)
Advertising Expenditure (Adex) is the
revenue realized from the sale of
advertising.
It is a paid form of non-personal
communication that is conveyed through
media such as TV, Radio, Newspaper,
Magazine and direct mail.
First Quarter 2009
Key External Forces
1. Economic Forces
2. Social, demographic, environmental and
cultural forces
3. Political, governmental and legal forces
4. Technological forces
5. Competitive forces
 Michael Porter’s
Five-Forces Model
1. Rivalry among competing firm.
 The firm in this industry need to compete with
other firm. Compete in pricing, technology and
product.
2. Potential entry of new market
 For media industry potential entry to market is low
because high cost.
3. Potential development of substitute
product
 In media industry there are several substitute
product like other company and outdoor
advertising.
4. Bargaining power of suppliers
 Bargaining power of suppliers in media industry
like improve quality, provide interesting program
and do event like “Jom Heboh”.
5. Bargaining power of customers
 Bargaining power of customers in media industry
Key Success Factors
• Concern with economic growth
– Inflation, recession.
• Offer competitive advantage
– Provide interesting programs, low rate.
• Technology-know-how
– Use web.
Conclusion
In media industry, it is consist of print media,
broadcast media, and new media.
In Malaysia, Media Prima had been a leading
market player as it services includes print
media (NST Berhad) broadcast media (TV3,
NTV7, 8TV, TV9).
Technology, competitors and market
condition are the most important factors that
may affect the industry growth