Interviews

Group 2
 Company profile
• Company name: Q & G India Pvt.
Ltd.
• Industry Food products,
food processing
• Products: Baby food,
coffee, dairy
products,
breakfast cereals,
confectionery, bottled
water, ice cream.
Global presence of Q & G
Q & Gs headquarters in Gurgaon
 Job profile
• Position: Marketing executive
• Educational requirement: Graduation in
any discipline with an MBA in marketing.
• Personal skills: Candidate should be
dynamic and outgoing.
 Job profile
• Department / division: Marketing
Job responsibilities:
3. Develop the annual marketing plan for his division along
with his/her seniors.
4. Decide and design marketing mediums and promotional
schemes for the products.
5. Coordinate with various distributors, retailers etc. to
enhance marketing knowledge.

KRAs/KPIs
Responsible for the percentage of products sold through
his/her marketing plans.
 Team members
• Alexander Shopp
• Andrey Yurin
• Fritz Jacob
• Gururaj B H
• Priyanka
• Sumedha Chatterjee
• Shreesha Sagar*
The Interview…
 Personal questions

Tell me about your weaknesses?

Bad answer

@#$%^&&!!!
 Average answer

I am a workaholic sometimes….I
tend to push people too hard.
 Good answer

I can think of nothing that would stand

in the way of your performing in this

position with excellence. Everything in my
background shows that I have both the
qualifications and a strong desire to
achieve excellence in whatever I take on.
 Personal questions

Why should we hire you?

 Bad answer

I was a topper in the marketing

paper…in the internals.
 Average answer

I was the topper in the class in

the last semester.
 Good answer

Because there is a perfect overlap

between your needs and my
requirements…
 Conceptual questions

What is the difference between

marketing and sales?
 Bad answer

For me, there is no difference. It

all sounds the same to me!
 Average answer

Sales is about selling, marketing

is about….
 Good answer

Sales is just one part of marketing.

Marketing is the core function of
which sales is an end result.
 Situational questions
• You are a marketing executive in an FMCG
company. You procured a custom order of
a large quantity from a client. Now due to
certain constraints, the company has
withdrawn the order.

What would you do in this situation?

 Bad answer

I don’t want to sell an obscure

product in the market. I will
ask my manager to give me a
well known product to sell.
 Average answer

Maybe good advertisements

… I will make it more known
to the public…
 Good answer
Any product that comes in the market is
not very well known right from the start. It
is a challenge for the marketing team to
create a buzz around it. Right customer
focus and the right medium of
advertisement will be important to create
awareness about the product.
 Situational questions
• As part of your annual budget
commitment you committed a certain
budget to the management. Now, you have
overshot your budget by 30%. How would
you explain it to the management?
 Bad answer

Give me more money…!!!

 Average answer

Convince the management to

support the budget overshot.
 Good answer
A budget overshot cannot happen
overnight. So, the analysis should be
done?
Why has it happened?
Has the budget overshot happened on a
single project or on a multitude of project?
After answering these questions, I will
present the facts to the management and
present with the course of action.
 Ethical
• How would you manage a situation where
you believed that something was not in
compliance with professional ethics? Have
you ever faced such situation? If so, tell me
more about it.
 Bad Answer
• I don’t know exactly…. Anyway I’m not
interested in any questions and everything
what happens in the company… and I
don’t have any professional principles… I
don’t have any principles at all…it’s
borrring…
 Average Answer
• I will act according company’s code of
ethics… but I prefer avoid such situations,
in order to avoid troubles with HQ. I just
want to work and earn money for my
family.
 Good Answer
• I am reliable, confident, and courageous
enough to initiate decisions and take
relevant actions if something violates
professional ethics. So you can count on
me.
 Ethical
• What would you do if you a saw a valued
customer behaving in an unethical
manner?
 Bad Answer

Nothing. But if he irritates me I WILL

SHOW HIM REAL UNETHICAL
BEHAVIOUR… he will regret …
 Average answer

I’ll make a remark to him, or slightly

hint at his unethical behavior. But I
wouldn’t exceed a border of
politeness.
 Good Answer
I’m sure that such respectable
company as yours doesn’t have such
clients. In other case I’ll be act
according to my manager/boss
instructions.
 Stress questions
• What are the most important 4P’s of
marketing?
 Bad Answer
• 1)Product, Place, Price, Promotion
• 2)Think…then say “Product, Place, Price,
Protection”
 Average answer
• 1)Product, Place, Price, Promotion
• 2) Keep thinking…
 Good Answer
• 1)Product, Place, Price, Promotion
• 2)That is the answer to best of my
knowledge Sir.
 Stress questions
• How many candidates contested for the
2004 general election in India?
 Bad Answer
• Keep thinking…
 Average Answer
• 543 seats ..so approximately 15 candidates
per constituency, so should be around
8000..
 Good Answer
• We may have to use Google to find out this
answer<preferably give website/document
name>
Thank you!