AIRCRAFT MANUFACTURING

AirBus A380 - First Flight.flv

SHADAAB SARWAR

SAURABH SINGH
 INTRODUCTION TO AVIATION
INDUSTRY
AVIATION IS DEFINED AS THE
DESIGN,MANUFACTURE,USE OF AN AIRCRAFT IN WHICH
THE TERM AIRCRAFT REFERS TO ANY VEHICLE CAPABLE
OF FLIGHT.

THE FIRST FORM OF AN AIRCRAFT WAS THE KITE,

DESIGNED IN 5th CENTURY BC.

ON DECEMBER 17TH 1903 10:35 am, WRIGHT

BROTHERS MADE THE FIRST HEAVIER THAN AIR,
MACHINE POWERED FLIGHT.

AFTER WORLD WAR II BASIC TECHNOLOGY FOR

AVIATION HAD BEEN DEVELOPED: JET PROPULSION,
AERODYNAMICS etc.
COMPANIES SELECTED FOR STUDY
Hindustan Aeronautics
Limited
 Company
H.A.L Founded in 1940 ( in Profile
1964 , company took on current name )

Hubs Bangaluru
Nasik
korwa
Hyderabad
Kanpur
koraput
Lucknow

Headquarters: Bangaluru, India

Key people Ashok. K .Baweja(Chairman )

Fakruddin Mohammad(Director Corporate Planning
&Marketing)
D.Shivmurti(Director-Finance)
 Vision

• “To make HAL a dynamic, vibrant, value-based

learning organisation with human resources
exceptionally skilled, highly motivated and
committed to meet the current and future
challenges. This will be driven by core values of
the Company fully embedded in the culture of the
Organisation“

• Mission
“Enable all those working for HAL to give their
best to ensure their all-round growth as well as
that of the Organization”
 Product
• Aerospace equipments
• Military aircraft
• Communication & Navigation equipments
• Space systems
 Market Strategy
• Maintain Human Resource at optimum level to meet
the objectives and goals of the Company
 
• Be competent in Mapping, Analysis and  Upgradation
of Knowledge and Skills including Training, Re-training,
Multi-skilling etc
 
• Cultivate Leadership with Shared Vision at various
levels in the Organization
 
• Focus on Development of Core Competence in High-
Tech areas
 
• Build Cross-functional Teams
 
• Create awareness of Mission, Values and
 Swot Analysis
STRENGTHS WEAKNESS
International Customer Softness in aeronautics
Base. division.
Supplier Networks. Revenue per employee
significantly lower.

OPPORTUNITIES THREATS
Rising defence spending Government contracts
Worldwide. & future
Collaboration with several regulations.
other Employee retention &
international & domestic availability.
aerospace
•Founded by William E.
Boeing

•Headquarter:
Chicago,lllinious

•Revenue US $ 60.91
billion (FY 2008)

•Employees 162,200
(12-31-2008)
 W. James McNerney, Jr.
Chairman, President and Chief
Executive Officer
The Boeing Company

Mission
To push the leading edge of aviation, taking
huge challenges doing what others cannot do

Vision
People working together as a global
enterprise for aerospace leadership
 Market Strategy
• It involved its customers and bankers
in the designing process

• Three prong strategy

– Establish international partners in
production
– Use light weight materials
– Develop new midsized aircraft
Marketing Magazines
 Core competencies
• Detailed customer knowledge and
focus

• Large-scale systems integration

• Lean enterprise
The 787’s Features
 Marketing Productivity
• Objective: Profitability

• Expects to earn almost 57% of the

revenue for the 787
 Boeing SWOT Analysis
Strengths
Weaknesses
Innovation Development Costs
Strong reputation Reliance
customer relationships

Opportunities Threats
New technologies Aggressive Airbus Price
New airline customers Discount Practices
Airline travel pattern Changing economics
changes supporting Air travel vision could be
Boeing product line wrong
PRODU
CTS
Lockheed Martin

Page
 Company Profile
Lockheed Martin Founded 1995
Headquarters- Maryland , U.S.A
Hubs- U.S.A, France, U.K, Germany
Industry- Aerospace, Military, Civilian aircraft, Satellites.
Company Slogan-“We never forget who we’re working for”
Key People- Robert J Stevens (C.E.O)
Bruce L Tanner (C.F.O)
Employees- 144000.
Website- www.lockheedmartin.com

Page
 Mission

To be the recognized center of excellence for

financing solutions that help Lockheed Martin
companies close sales by designing and
providing the best market-based financial
solutions that are commercially available to the
end customer.
 Vision
We assist LM companies to obtain
product sales financing that (a) fits their
customer's economic profiles, (b) uses
financing strategies tailored to each
market, and (c) protects Lockheed
Martin Corporation.
We utilize our expertise to develop
services that add value at each phase of
the LM business development cycle.
We evaluate and implement new
strategies in response to changing
Product List

•Transport aircraft.

•Fighter aircraft.

•Satellites.

•A.T.C systems.

•Radar.
 Product differentiation
The products of Lockheed Martin are
entirely differently so, they hold the key
to success. The aircrafts like F-22, F-16,
F-35(in production line) are entirely
different from other aircraft
manufactures.The feature that makes
different is the technology called the
“stealth”. The “stealth” technology
makes the plane invisible to enemy
radars and can easily attack there target
.This technology is kept by the U.S
forces only and at present nobody in the
 SWOT ANALYSIS

Strengths  Weaknesses 
•Solid product portfolio (aeronautics, •Close to 85% of revenues come from one
electronic & space systems, integrated source: US government
solutions, others) •Revenue per employee significantly lower
•Strong relationship with the US compared to Boeing, Rolls Royce.
government
•High asset turnover
•Strong financial performance.

Opportunities  Threats 
•Order backlog simply needs to be •Rising commodity prices
fulfilled •Government contracts & future regulation
•Recent acquisitions (i.e.,. Aculight •Potential decreases in US government
Corporation) spending
•Rising defense spending in the US and •Employee retention & availability
worldwide
 Company profile

• Empresa Brasileira de Aeronáutica, S. A.

• Founded 1969
• Hubs
maintenance and commercial sites in USA
commercial offices in France, Singapore and
China.
• Key people Frederico Fleury Curado,
President & CEO
• Headquarters São José dos Campos, São
Paulo, Brazil
• Employees 23,855 (7-2008)
• Website www.embraer.com
 Mission
“To be the first choice for airlines worldwide
selecting regional jets on the criteria of
performance, quality and price.”

Vision
“ Embraer will continue to grow to become one of
the leading global forces in aeronautical and
defencemarkets, the leader in its segments and
renowned for the excellence of its entrepreneurial
activities.”
 Product

The Company focuses its activities on three

business
areas and markets:
• Commercial Aviation
• Executive Aviation
• Defense and Government
 

Place
Embraercurrently gets a majority of its business
from North America but is looking Eastward for
growth from countries like India and China.
 Special features
• Successful aircraft platforms
• Technology
• Performance and reliability
• Product package
• Provides after-sales support
 Indian perspective

• At present, there are 13 Embraer airplanes flying

in the Indian skies.

• The company plans to provide Embraer's range of

Legacy, Phenom100 and 300, and the luxurious,
ultra-large Lineage 1000 jets till August 2009.

• With its major deliveries in India starting this

year, Embraer has tied up with maintenance,
repair and overhaul (MRO) company, Indamer
Company Pvt Ltd, for operating its authorised
service centres in India.
 Competitors

As the third largest aircraft maker in the

world, Embraer faces competition from
industry behemoths
• Boeing
• Airbus
• Bombardier
• General Dynamics (maker of the popular
Gulfstream jets),
• Textron (maker of the Cessna Mustang)
AIRBUS
 Company Profile
AIRBUS FOUNDED 1970 (Airbus Industrie)
2001 (Airbus SAS)

HUBS FRANCE, GERMANY, UK, SPAIN, USA, RUSSIA & PRC.

INDUSTRY Aerospace

SUBSIDIARIES Airbus Military

COMPANY SLOGAN Training, Awareness, Competence &

Communication.

HEADQUATERS Toulouse, France

KEY PEOPLE Thomas Enders CEO

HaraldWilhelm CFO
John Leahy Chief Commercial Officer

TYPE SUBSIDIARY OF EADS

NUMBER OF EMPLOYEES 56,000

 MISSION
CREATE THE BEST AND
SAFEST AIRCRAFT

VALUES

Airbus fosters values of excellence and innovation

among its
culturally-diverse employees and considers its
customers, contractors and suppliers to be partners
working in
the interests of safety, quality and performance
 Aircrafts
A300 2 engine, twin aisle
Air France
A310 2 engine, twin aisle, modified A300 Air
Algerie
A318 2 engine, single aisle
Frontier Airlines
A319 2 engine, single aisle
Swissair
A320 2 engine, single aisle
Air Inter
A321 2 engine, single aisle
Lufthansa
 Maintenance Products
& Engineering

Cabin Electronics

Material & Logistics Avionics & Simulation

Diversi Safe
ty ty

Traini
ng

Quali Environm
ty ent
 MAJOR COMPETITORS

Boeing

Bombardier

General Dynamics (maker of the popular Gulfstream

jets).

Textron (maker of the Cessna Mustang).

Embraer

Lockheed Martin
COMPARATIVE
STUDY
THANK YOU