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Kids in worldoo can watch Chhota Bheem videos, play Chhota Bheem games, read Comics, choose Chhota Bheem avatars and design their homes with specially designed Chhota Bheem themes as well. Chhota Bheems inclusion in worldoo enhances the user experience by continuing to promote the best of the content across a kids world of interest. Worldoo promotes popular content for young minds and Chhota Bheem is one of the most iconic characters, today. Kids can express themselves by bringing Chhota Bheem to their homes on worldoo and much more. said Mr. Harsh Wardhan Dave, Head Experience and Brand, Worldoo.
Chhota Bheem brings the thrills of Bali to the finale of the Max Kids Festival 2013
New Delhi, June 17th, 2013: Max, the leading value fashion brand, recreated exotic Bali at the Siri Fort Auditorium, August Kranti Marg as children from all corners of Delhi poured in to spend an exclusive fun-filled afternoon with the beloved cartoon character, Chhota Bheem. The meet and greet was organized in association with POGO, to mark the finale of Maxs ongoing Kids Festival and the release of the new movie Chhota Bheem & the Throne of Bali. Remarked Jiten Mahendra, General Marketing Manager, Max at the event, The Max Kids Festival is an initiative borne out of Maxs promise to be a one-stop wardrobe solution for the whole family and to add some fun to childrens everyday style. Children have always been a focus for our brand and we also have great plans of growth for the kidswear segment. The Max Kids Festival is a great way to connect with our young customers and we have received tremendous response to the event.
On the tie-up with the toon character, GCL's marketing head Aditya Joshi says, "Tying up with the iconic toon character Chhota Bheem was a well thought out decision keeping in mind the huge popularity of the character with kids pan India more so in our market of focus i.e." GCL has invested Rs 50 crore for this venture.
POGO & Chhota Bheem make learning fun for Delhi kids
As per Indiatelevision.com 22nd August 2013 POGO, through a fun and interactive School Contact Program (SCP) called Bheem's Masti Ki Class, aims to equip school children across the country with skills, tips and tricks to help them do just that! The Bheem's Masti ki Class SCP will be conducted with over 5lakh students from approximately 550 schools across 8 cities in India. In addition, kids across the country can participate in the Bheem's Masti ki Class contest on POGO and win exciting prizes. Three lucky winners will win an all-expenses paid trip to Singapore & Sentosa along with their parent. And that's not all! Chhota Bheem and Chutki will personally come to see them off to the airport! To participate and win many more prizes, all kids have to do is tune in to POGO from 3:30pm onwards every Monday to Friday uptil September and answer the simple questions. POGO's Bheem's Masti ki Class SCP will be conducted in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Ahmedabad, Lucknow, and Ludhiana from July to September 2013.
MUMBAI: Green Gold Licensing & Merchandising has been awarded the Licensor of the Year 2013 at the eighth Star Retail Awards held in New Delhi. This is the second consecutive time that Green Gold's licensing business has been recognised for its unique efforts.
Conclusion
No matter how difficult marketing to children might be, as their tastes are fickle and purse strings are controlled by somebody else, all trends discussed in the literature review indicate a rise of character merchandise in our country.