PEPSICO -ORGANIZING TO INTEGRATE ITS ACQUISITION

COMPANY PROFILE
PepsiCo Inc. is an American multinational food and beverage corporation headquartered in New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products
PepsiCo was formed in 1965 with the merger of the Pepsi Cola Company, Frito Lay Inc., Tropicana and Quaker Oats.

PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.

COMPANY PROFILE
It has complementary food and beverage portfolio that includes 22 brands that in 2012 each generated more than $1 billion in estimated annual retail sales. PepsiCo's products are sold in more than 200 countries and territories around the world. Meet the global business units that make it all possible.

NATURE OF BUSINESS
Core Values: In everything we do, we respect core values, such as honesty, openness, justice and integrity. No hollow words, but a set of guiding principles we apply every day. They help transform our company into a responsible, social, economic and ecological company. We are continuously looking at the future, so that everyone benefits from it.

MISSION
Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

VISION
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

PRODUCTS:
Pepsi Cola Frito Lays Tropicana Gatorade 7 UP

Mirinda
Ruffles

Quaker Oats Lipton

Tostitos
Sierra Mist Walkers Aquafina

Brisk Mountain Dew

Doritos
Cheetos

TARGET MARKET
For juices, water, and soda:

Mostly all people who are looking for a convenient drink.

For ready-to-drink coffee and energy drinks: Workers and college kids. For sports drinks:

CRITICAL SUCCESS FACTORS

Share information and be transparent regarding the stakeholders Be able to forecast the trends at a local and global level Adapt to customer lifestyle and needs Product innovation and diversification Be visible everywhere Good control over the manufacturing process to achieve economies of scale

MAJOR COMPETITORS
Coca-Cola

Dr Pepper Snapple Group, Inc.

Mondelez International, Inc. Company

STRATEGIES
Human Sustainability Environmental Sustainability Talent Sustainability

SALES PERFOR MANCE

SWOT ANALYSIS
STRENGHTHS Product diversity Extensive distribution channel CSR Competency in mergers and acquisitions. 22 brands earning more than $1 billion a year Successful marketing and advertising campaigns Complementary product sales Proactive and progressive. WEAKNESSES Overdependence on Wal-Mart. Low pricing. Questionable practices Weak brand awareness Too low net profit margin

SWOT ANALYSIS
OPPORTUNITIES Growing beverages and snacks consumption in emerging markets Increasing demand for healthy food and beverages. Further expansion through acquisitions. Bottled water consumption growth. WEAKNESSES Changes in consumer tastes. Water scarcity Decreasing gross profit margin. Legal requirements to disclose negative information on product labels. Strong dollar. Increased competition from Snyders

PORTERS ANALYSIS
LOW
MODERATE TO STRONG

LOW

LOW

LOW

CONCLUSION
One good thing about them is that they look at their own weakness and find an opportunity on it to make the strategy work. Example of it, combination of two organizations PepsiCo International & Frito-Lay International, they knew that the snack has a positive output or wide acceptance in Mexico but the Pepsi- Cola has a weaker position on it so they use it to make it balance, they make the package for both two so that the negative status became positive ones. PepsiCo really use their resources very well that they grow more and better with their industry.

RECOMMENDATION
They should have continues improvement on the following areas: Research and Development Forecasting Product Development Marketing Area