Академический Документы
Профессиональный Документы
Культура Документы
decisions are likely to have major consequences on the firms operation. Purchasing: Contrary to widely held belief, purchasing is not the most central figure in the purchasing process Research indicates that purchasings dominant sphere of influence falls within phases 4,5,& 6 of the purchasing decision process- when specifications of products to be purchased have been established & suppliers qualified. They are dominant decision makers and influencers in repetitive buying situation.
Purchase needs
Capital Equipment Product Essential Support Essential Consumption
Buygrid Components
Continued
Dollar Value & Complexity
High Low
Just-in-Time Purchasing
JIT is an inventory control system which enables a manufacturer to maintain minimum inventory levels by relying on only one supplier to deliver frequent shipments
Centralized Purchasing
It is centralization of purchasing Purchasing specialist concentrate their attention on selected items, developing extensive knowledge of supply and demand condition. Places more importance on long term availability and supplier relationship.
Marketing Implications
MRP, JIT and Centralized purchasing have a definite impact on industrial marketing programs. Close buyer seller relationship will be developed through MRP and JIT.
Psychological Factors
Difference in Role orientation Difference in information Exposure Perceived Risk in the Vendor Selection Process Strategies to minimize or avoid the perceived risk:
Reduce uncertainity