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cooking, golfing, gardening, developing friendships, professional alliances, finding employment, business-to- business marketing. Online social networking, websites are commonly used. Online networking sites available are MySpace, Friend Wise, Friend Finder, Yahoo! 360, Facebook, Orkut, and Classmates. Social networks at work facilitate continuous employee communication, promote employee
been important issues for organizations. High levels of absenteeism and staff turnover can affect the bottom line, as temporary recruitment and retraining take their toll. Work environments that attract, motivate and retain hard-working individuals will be better positioned to succeed in a competitive environment that demands quality and costefficiency Positive work place creates increased job satisfaction.
conditions of work, social factors such as supervision and the work group itself, can affect the degree of job satisfaction. The principal features that can affect the degree of job satisfaction manifested by an individual are given below: Features proper to the individual Features of the work atmosphere Features proper to the work itself Features of the organization, and Social features.
trusted to manage their own time and the internet as they wish is more important than pay. 21 per cent of employees would turn down a job if it did not allow them access to social networking sites or personal email during work time (Clear swift, WorkLifeWeb2011 report).
personal networks of friends and professional networks of colleagues available to offer information at the click of a mouse. Meeting others through online conversations creates and strengthens relationships, alerting employees to know what, where to go for information. Enhancing Communication: Social networking allows people to get and stay in touch, minimizing the need for endless email streams or the wait for an expert.
Relationships: By social networking, employees learn new things about their colleagues personally and professionally. Engaging Employees: Social networking enables organizations to have lively group discussions which enable people to become dynamic so that problem-solving can be moved to creativity and innovation. Facilitating Talent Management: Social networking facilitates continuous interactions with other employees for advice, strategies, and best practices
some informal, social connections in their workplace, find that, social networks often build a better sense of camaraderie and connection within their employee community. Improve sales: Social networking enables employees to connect more closely customers to understand their needs, which is useful to better sales.
on Social networking Resources: Take up huge amounts of bandwidth, costs the organization Viruses and Malware: Hackers are attracted to social networking sites because they see the potential to commit fraud and launch spam and malware attacks. Social Engineering: Identity theft due to giving personal details such as Social Security numbers, employment details and so on.
Recommendations
Restrict access: Allow employees to access
social networking sites during their lunch break, or before and after office hours. Educate and train staff: Educate employees on security issues for the organization. Set security and usage policies: Employees should sign policies related to the use of the Internet at work, and access to social networking sites. Monitoring of all Web activity is important, and employees should be aware that their actions are being recorded and that failure to adhere to company policy can result in disciplinary actions.
Conclusion
Social networking has its advantages, and there are
many companies that have adopted social networking to improve job satisfaction. By creating an environment that promotes job satisfaction, organizations are developing employees who are motivated, productive and fulfilled. This, in turn, will contribute to higher quality on the job and better customer satisfaction.
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