Presented ByRAVINDRA PRAKASH SHUKLA Roll No.

19

Hoarding
A temporary wooden fence erected round a building.
It is commonly known as large outdoor signboard.

 A 'classic' Hoarding, consisting of large pieces of

printed paper attached to a durable backing on a structure. Hoardings are showing large, apparently humorous slogans, and distinctive visuals. Hoardings are highly visible in the top designated market area.

Major Types
Bulletins- These are the largest standard-size

hoardings, located primarily on major highways, expressways. They afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and ornamentations (Decorations). Posters- They are the other common form of hoarding advertising, located chiefly in commercial and industrial areas, smaller than bulletins.

Other Types of Hoardings

Painted Hoardings
Digital Hoardings Mobile Hoardings

Inflatable Hoardings
Multi-purpose Hoardings

Painted Hoardings
Commonly such types of hoardings are painted on large

studios with the help of line drawings and oil painting. Usually to advertise upcoming albums or movies. Hand painted & Graphical machines both are used to make painted hoarding.

Digital Hoardings
Created from computer programs and software.
Can be designed to display running text, images and other

contents. Can display several different displays from the same company, and even provide several companies.

Mobile Hoardings Movable

Difficult to ignore. Can be placed wherever there is heavy foot traffic due to an

event including convention centers, train stations, airports and sports arenas. Information is retained through repetition.

Inflatable Hoardings & Multipurpose Hoardings

An inflatable framework with an attached banner ad.
Most appear near sports events or exhibitions. If the hoardings have some extra feature like telecom

antennas or power wiring, that comes under Multi-purpose hoardings.

Variety by Size
48 Sheet Static
This is the most common type of hoarding seen in the UK and comprises a timber/plywood hoarding on which posters are pasted. They may be floodlit.

96 Sheet Static
Same as the 48 sheet static hoarding except the size.

Area: Circa 38.4 m

Area: Circa 19.2 m

Hoarding Contractors
Who takes the responsibility for providing the space for the

hoarding, not in creating, building or anything related to the idea or content of the hoardings. Acts like the mediator b/w ad agency and the space provider. They take charges as monthly, annually or any particular time interval. eg. KASHI AD AGENCY. They have their own fix frames on the building in crowded areas like Lanka, Sigra, or at the highways. Companies or Person who want to fix their hoardings at that frame may go to this agency.

Printers
To advertising in newspapers, magazines, catalogs, or

mailers. Usually, for printing ads which are combination of photographs, illustrations, and copy.

Types of Printing
Letterpress Printing

Transferring to the paper from a raised surface.

Intaglio Printing

Transferring to the paper through an etched or depressed surface.

Lithographic Printing

Transferring to the paper from a flat surface which has been specially treated.

Letterpress
Oldest method
Prints from a raised surface

eg- Rubber stamp

Intaglio
Opposite to the letterpress
Images are engraved into the surface of the plate

eg- Quality magazines often use for photo section & advertising inserts.

Lithography
Prints from a flat, chemically treated surface that

attracts ink in the printing area and repels elsewhere.

Flexography
Type of lithography, Can be print on any surface It uses a rubber blanket to transfer the image to the page. Ink is water-based Different blanket setup from offset lithography Sharper image
Eg- Newspaper

The Type :Printed characters

Typeface selection
Categories of type Serif- little flourish that finishes off the end of stroke Sans serif- clean, blocky, more contemporary in appearance Family Variation- Posture, weight & width Printers Measures Point- Unit used to measure height of type (72 points in an inch) Pica- Used to measure width & depth of column (12 points in a pica : 6 picas in an inch)

The ART Graphics & Art Reproduction

Art may be an illustration or a photograph Art controls with the help of composition

(Process of arranging the elements in a photo or an illustration).

2 types of images that are reproduce in print Line art- All elements are solid with no intermediate shades or tones. Halftones- Images with a continuous range of shades from light to dark.

Halftoning_introduction

Color Process
CMYK (Cyan, Magenta, Yellow, Key) model is generally

used in color process.

New Technology
Based on computers
Transmission by phone line using optical fibre or

satellite Art can be digitized (broken into tiny grids, each one coded electronically for tone or color) & then transmitted.
Inkjet Printing is a type of printing directed by

computer.