ChuChu Sun Xiaoyi Tang Dylan Weinberg

Coca-Cola Companys Introduction:

The Coca-Cola Company is the worlds number one maker of soft drinks, selling 1.3 million beverage serving every day. Coca-Colas red and white trademark is probably the best-known brand symbol in the world. The company also operates one of the world's most pervasive distribution systems, offering its nearly 400 beverage products in more than 200 countries worldwide. Nearly 70% of sales are generated outside North America.

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 Coca-Cola was first invented by John Stith Pemberton in 1886 as a drink meant to impart good health and stamina. Pemberton was a pharmacist from Georgia who originally made a cocawine called Pembertons French Wine Coca in 1885.

General Environmental Background

Since its beginning in the spring of 1886, Coca-Cola has grown to become the most recognized trademark in history. Operating out of more than 200 countries worldwide, Coca-Cola is the most popular beverage on earth and is enjoyed over 773,000,000 times daily.

4P :Product, Promotion, Price & Place

There are more than 300 beverages are produced by Coca Cola Company. One of the well-known products by the company is Coca Cola, recognized by over 93% of the population. It holds an amazing reputation on the market.

Price
The price of Coca Cola brands will vary on the size and the product. The population readily accepts the prices offered by the firm. This is due to the increase in the rate of demand for the products.

Promotion is another important issue also involved with the marketing

mix. The brand promoted from the very start in an effective manner to ensure that customers remained attracted to the product. Coca Cola utilises television, radio, Internet, billboard and pamphlet advertising.

Place
Coca Cola is a leading brand that is easily available across the world. You will find the product in nearly all shops due to the huge rate of demand for it. Anywhere, at whatever time, you'll have access to the brand because of strategies implemented by Coca Cola.

Target Market
-With so many brands under the Coca-Cola name, the target market is basically everyone or every gender and age. -Its best selling product, the classic Coca-Cola, would most likely be targeted at the teenage group and young adults.

- It is seen as hip or cool at this age to drink Coke and it is also very affordable. Older people on the other hand might not buy as much Coke because of high sugars.
-Coca-Cola also produces Poweraid, a sports drink which targets athletes and active people around the globe. -Dasani is also produced by Coca-Cola and targets anyone.

SWOT Strength:
A strong marketing ability, corporate advertising.Brand impage deeply. product has the convenience and price reasonable.

Weakness: coke contains caffeine and other

ingredients, and easy cause health problems such as obesity Opportunity:cook drinks more accord with young people demand, the young man ratio is increased rapidly,and sales good.

Threat: other Carbonated drinks(diet cole,pepsi)

Long-term Competitive Advantage

-Brand advantage and the good enterprise image. -The product has the mysterious formula.

Aspartame -Market share rate is high and for the industry preferred entrants, leaders and defender.
-Research and development ability and marketing ability. Strong advertising

Objective of Marketing Plan

-To remain at the top of beverage distributors around the globe. -Even with great success over more than 100 years, Coke is always looking to develop or purchase new products for sale to market to the community. - Coke has greatly marketed their products over the years, but there can always be improvement. The companys objective is always to make more money and profit no matter what. - There is no plateau at Coke.

Future action
1. strive to offer beverages for every lifestyle and occasion while providing quality that consumers trustCarbonated drinks 2. support active healthy lives through product variety, nutrition education and physical activity programs

3. Foster sustainable communities through economic development,and the creation of economic and social opportunities

Suggestion
-Coke has been a world leader in Sales worldwide in the beverage industry. -They have covered almost every age group and gender for their products. -Possibly a push into the baby and young child industry. -Coca-Colas flagship beverage coke is 78% of the companys sales. Possibly Coca-Cola should focus more on the sales of their other products to produce a more even selling.

References:
www.coca-cola.co.uk/brands/category/coke-zero.html http://www.referenceforbusiness.com/history2/32/The-CocaCola-Company.html www.thecoca-colacompany.com/heritage/pdf/CocaCola_125_years_booklet.pdf http://www.retroplanet.com/blog/retro-archives/vintage-vendingarchives/coca-cola-company-history-in-brief/ http://www.hot.ee/allen/international.htm http://www.fuelyourcreativity.com/coca-cola-a-bottle-can-beiconic/ http://www.thecoca-colacompany.com/ourcompany/ar/operatinggroups.html