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PRICE MAPPING, BRANDING AND SALES PROMOTION FOR WHIRLPOOL OF INDIA
SUBMITTED BY Vivek Singh (218)
12/16/2013
CONTENTS
Company Profile
Objectives
Job Assigned
Company Profile
Inception- 1911 at Benton harbor, Michigan, U.S.A.
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Contd
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Objectives
Assess customer satisfaction level
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Job Assigned
My entire project was divided into four different stages as :
STAGE DATE DESCRIPTION
Price mapping
II
June
III
22nd June-7thJuly
HoReCa Inspection
IV
HoReCa Activation
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Price mapping
Visiting retailers and distributors in west Delhi and querying for the price offered by competitors Check if promotional materials are used by the retailers Look for Display of Neo I chill in the stores Find out customer response Check the availability of Whirlpool catalogue and the POPs in the store
12/16/2013 Whirlpool India Ltd 7
HoReCa Project
A new campaign for the promotion of their product 'neo I-chill'
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Conclusions
Over past five years whirlpool moved ahead to build strong customer loyalty Its innovation , eco efficiency and consumer that led to this position Have been very effective in producing and placing deliveries on time Whirlpool ahead of competitors ie LG and Samsung In comparison with the competitors : Whirlpool is always a step ahead in taking the first advantage of innovative production
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Recommendations
Product lines and variants in refrigerators to be increased to give wider options Should come up with new and attractive logo as well as design After sales service arrangements needs to be strengthen
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Major learning
How to interact with customers and attend to their queries
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Thank you
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