TATA NANO

V/S
MARUTI 800

PRESENTED
BY:
INDIAN AUTOMOBILE INDUSTRY

In India there are 100 people per vehicle,

while this figure is 82 in China. It is
expected that Indian automobile
industry will achieve mass motorization
status by 2014.
INDIAN AUTOMOBILE COMPANY
INDIAN AUTOMOBILE INDUSTRY
India is the 11th largest Passenger Cars producing countries in the world
and 4th largest inHeavy Trucks.

India is the 11th largest Passenger Cars

producing
countries in the world and 4th largest in
Heavy Trucks.
TATA

MOTO R
S
Company Profile
 Industry : Automotive Manufacturing

 Tata Motors is part of the Tata Group which is one of the top five
business houses in India, having history of 185+ years of
successful business ventures.

 Turnover of R. 652 crores

 An Indian automotive major with signific ant markets in Europe,

Australia, South East Asia, Middle east and Africa.

 Today, Tata Motors is the second largest passenger vehicle

player in the domestic market with a market share of 16.6%
 Distribution
• So far we know TATA, it’s business has been
extended to the overseas i.e. to the Europe, Africa,
U.S & Australia.

• Hence it has n-number of showrooms in India &

outside of India.

• The exclusive showrooms are the best

distribution channels for TATA itself.
 Tata nano…….
The ONE lakh that car drives
ONE billion dreams…
 Idea generation
“I saw families riding
around on scooters
with kids standing up
and the mother
carrying a baby and
sitting pillion and
decided to do
something about it. It
started as a quest for
an affordable
transportation
solution”.
Why the name Nano?
Nano stands for superior technology and small
in size. This is what this car depicts and hence
the name Nano.
 SWOT Analysis
STRENGTH Price, mileage, style, brand name,
all weather vehicle, first
innovation.
WEAKNESS Fiber body, low suspension power,
low engine capacity, light vehicle,
not suitable for hilly areas, delay due to
singur violation.

OPPORTUNITY Bikers can be motivated, auto rickshaw

& second hand market can be motivated.

THREAT Other competitors (Bajaj, Maruti , Tara

tiny) not eco-friendly, Govt. may come
with new rule.
 Quick Specification

Price: 1.2lakh onwards

Price:
Engine: 1.2lakh
624cc, onwards
in-line, twin-cylinder
Engine:
Power: 34PS@5500rpmtwin-cylinder
624cc, in-line,
Power:
Torque: 34PS@5500rpm
48Nm@2500rpm
Torque:
Gearbox: 48Nm@2500rpm
4-speed manual; Cable operated
Gearbox:
Top Speed: 4-speed
95-100kmphmanual; Cable operated
(Speculated)
Top Speed:
Fuel Efficiency: 95-100kmph
20kmpl (Speculated)
(claimed)
Fuel Efficiency:
Length: 20kmpl (claimed)
3100mm
Length:
Width: 3100mm
1500mm
Width:
Height: 1500mm
1600mm
Height:
Wheelbase: 1600mm
2230mm
Wheelbase:
Ground Clearance: 2230mm
180mm
Fuel TankClearance:
Ground Capacity: 180mm
15lt.
Fuel Tank
Kerb Weight: Capacity:
~ 15lt.
600kg.
Kerb Weight: ~ 600kg.
What makes the TATA NANO so
cheap!!!
Top View of TATA NANO
MARUTI
UDYOG
PVT. LTD .
 Maruti Udyog Limited, a subsidiary of Suzuki Motor
Corporation of Japan, has been the leader of the Indian
car market for about two decades.

 Its manufacturing plant, located some 25 km south of

New Delhi in Gurgaon, has an installed capacity of
3,50,000 units per annum, with a capability to produce
about half a million vehicles.

 The company has a portfolio of 11 brands

Maruti tops customer satisfaction according to the J.D. Power
Asia Pacific India Customer Satisfaction Index (CSI) Study

 Maruti is India's largest passenger car company, which

accounts for over 50 per cent of the domestic car market

Maruti have a sales network of 562 outlets in 372 towns and

cities, and provide maintenance support to customers at 2538
workshops in over 1200 towns and cities (as on December
31,2007).

The company boasts about its products, which offer

unsurpassed fuel efficiency, low maintenance costs and easy
availability of genuine parts.

MUL extended its product range to include vans, multi-utility

vehicles (MUVs) and midsized cars.
MUL’s Competitive
Advantage
Size

Low Initial investment

Unique concessions from the government

Indigenous sourcing of components

Fully depreciated plants

High labour productivity

 SWOT Analysis
Understanding of Indian market,
STRENGTH
ability to design product with differentiating
features,
brand image and experience.

Lack of experience in foreign market,

WEAKNESS
Heavy import tariffs.

Increase purchasing power of indian customer

OPPORTUNITY
Govt. subsidiary,
Tax benefit,
Foreign collaboration.
Threats from Chinese manufactures,
THREAT
Indian as well as foreign competitors.
 FEATURES
• high quality of fuel efficiency
• economical purchasing price
• easy accommodating small structure of 4.4 meters of
radius
• Various safety features like additional body reinforcement
,Side impact beams, laminated windshield
• There are two variants found in Maruti 800:

Maruti 800 STD BS III

Maruti 800 AC BS III
Maruti 800 Duo
V/S
 COMPARISION
FEATURES MARUTI 800 TATA NANO

Variants 2 3
Price Rs 1.9-2.3 lakh Rs 1.3-1.9 lakh
Sales per month 4000-5000 800Units
Units
DIMENSION
Overall length 3.34m 3.1m
Overall height 1.4m 1.6m
Overall width 1.44m 1.5m
Fuel efficiency 18-20 Km/l 16-18 km/l

Maintenance Rs 300-400 Rs 300-400

ENGINE
Type MPFI,frontwheel MPFI,rear
drive wheel drive
No. of cylinders 3 2

Top speed 120km/hr 90km/hr

Looks outdated latest

Noise and less noisy more noisy
harshness
 CONCLUSION

Finally, it can be concluded that “Maruti

800” tops speed as it is best for city ride
and easy to maintain at traffic...
But for early adapters who believes in
“Tata product” and new model of car i.e.
cheap in price with fashionable looks,
then they must go for “Tata Nano”…