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Company Background
Honda Cars India Ltd. (HCIL) is a 100%
subsidiary of the Honda of Japan. Production, marketing and export of passenger cars in India production facilities at Greater Noida in Uttar Pradesh and at Bhiwadi in Rajasthan Market share approx 5.08% as of Aug 2013 (6th position in the passenger vehicles market)
Product List
HONDA BRIO Category : Hatchback Price Range : 4.15 to 6.15 lakhs approx Engine Type : Petrol
HONDA AMAZE Category : Sedan Price Range : 5.05 to 7.70 lakhs approx Engine Type : Petrol and Diesel
HONDA CITY Category : Sedan Price Range : 7.30 to 10.60 lakhs approx Engine Type : Petrol
HONDA ACCORD Category : Luxury Sedan Price Range : 20.35 to 21.15 lakhs approx Engine Type : Petrol
HONDA CR-V Category : Premium SUV Price Range : 20.50 to 24.50 lakhs Engine Type : Petrol
Opportunities
Increasing demand for diesel cars .15 2 .30 Amaze is selling like hot cakes, new diesel engine component production line installed at Bhiwadi plant Brio and Amaze doing well, plans to relaunch Jazz by next year. Hit the bulls eye with the pricing of Amaze and Brio, City prices were also slashed by approx 50000 in 2011 No current product in the market, plans to launch a compact SUV, a 7 seater MPV by 2015 Plans to export over 6000 cars and approx 600 cr. worth of car components in this fiscal year (Exports : Brio South Africa and 8 other African nations , City Nepal, Bangladesh and Sri Lanka
.15
.45
Growing market for compact SUVs and MPVs Exports have become lucrative
.05
.05
.10
.20
Weight
Ratin g
Weighted Score
Comments
.10
2.5
.25
.10
.40
2.45 ________ _