Академический Документы
Профессиональный Документы
Культура Документы
Orientation Short term seller needs Short term seller Short term customer Long term customer
needs needs & seller needs
Supervision
Selling Building Partnerships, authors- Weitz, Castleberry, & Tanner, Third Edition
Partner Relationship Management (PRM) is a
business strategy for developing and improving
relations between companies and their suppliers-
channel partners. There are many CRM providers
that have incorporated PRM features in their
software applications. PRM can be also considered a
component of customer relationship management
(CRM) that serves the relationships of channel
partnerships.
SOURCE---Selling Building Partnerships, authors- Weitz, Castleberry, & Tanner, Third Edition
"Customer relationship management (CRM) is a
customer-focused business strategy designed to
optimize profitability, revenue and customer
satisfaction. To realize CRM, organizations must
implement collaborative enterprise processes and
technologies that support customer interactions
throughout all channels."
www.microsoft.com/presspass/press/199
9/nov99/netisaawardspr.mspx
www.olapreports.com
www.wikipedia.org