STAY AHEAD

NEW MODERN PACK SAME TRUSTED TASTE

JPGL Pack Upgrading Promotion (Post Launch Phase- Emotional)

27th Nov, 2013 to 31st Dec, 2013

121 Consumer Contacts Activity

Pictures & Consumer Feedback (Rawalpindi Market)
Prepared by Muhammad Abid Akhtar (TL-Rwp)

Stay Ahead

Prepared by Muhammad Abid Akhtar (TL-Rwp)

Activity Objective:
Through the new pack, we aim to infuse premiumness into the brand and enhance JPGLs image on key imagery parameters, in addition to assisting overall volume targets in line with aggressive price increases.

Prepared by Muhammad Abid Akhtar (TL-Rwp)

(1-2-1 Consumer Engagement) Target Consumer &Mechanics

TARGET CONSUMER
Primary: Own Franchise (FF & SPL) Secondary: Marlboro UHW

MECHANICS
Target for Brand Ambassadors Own Franchise: 15 Contacts/BA/Day with parent (any variant ) pack sales SOB (Marlboro): 5 Contacts/BA/Day with parent (any variant ) pack sales
Prepared by Muhammad Abid Akhtar (TL-Rwp)

(1-2-1 Consumer Engagement) BAs Resource in Rawalpindi

Resources
Permanent BAs: Additional BAs : 24 5

Gadgets Archoses for New Brand Video: 29

Prepared by Muhammad Abid Akhtar (TL-Rwp)

Steps for Consumer Contact

1.

Prospecting of Potential Consumer

2. 6. Closing Call Introduction to Consumer

5. Consumer Data Collection 4. Elaborate Unique feature of Gold Leaf Pack

3. Sales pitch & Video Showing

Prepared by Muhammad Abid Akhtar (TL-Rwp)

1.

BA is Prospecting the Potential Consumer

Prepared by Muhammad Abid Akhtar (TL-Rwp)

1.

BA is Prospecting the Potential Consumer

Prepared by Muhammad Abid Akhtar (TL-Rwp)

2.

Introduction to Consumer

Prepared by Muhammad Abid Akhtar (TL-Rwp)

2.

Introduction to Consumer

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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3.

Sales Pitch and Video Showing

Prepared by Muhammad Abid Akhtar (TL-Rwp)

11

3.

Sales Pitch and Video Showing

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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4.

Elaborate the Unique Features of Gold Leaf Pack

Prepared by Muhammad Abid Akhtar (TL-Rwp)

13

4.

Elaborate the Unique Features of Gold Leaf Pack

Prepared by Muhammad Abid Akhtar (TL-Rwp)

14

5.

Consumer Data Collection

Prepared by Muhammad Abid Akhtar (TL-Rwp)

15

5.

Consumer Data Collection

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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6.

Closing Call

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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6.

Closing Call

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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Consumer Feedback regarding to New Pack

Primary SOB (Gold Leaf) and secondary SOB (Marlboro) both Smokers are buying Gold Leaf New Modern Pack and liking it. At many shops its sales is increasing rapidly. Consumers are liking Gold Leaf New Modern Pack and says about it that it is very attractive pack because of its attributes like four golden lines, metal brush design, john player logo and signature. Gold Leaf New Modern Pack pack is a Unique Pack with same trusted taste as compare to all Cigarettes brands.

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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Consumer Feedback regarding to New Pack

BAs who were showing the Gold leaf application before and now Video are also more interesting. One is the issue which came from some consumers who are saying that its tobacco taste is light now. Mostly consumers claim that company spend more budget for its promotion but nothing for us.

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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Thank You!

Prepared by Muhammad Abid Akhtar (TL-Rwp)

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