Boston Consulting Group (BCG) Matrix

BCG Matrix was developed by Boston Consulting Group, USA. According to this technique, businesses or products are classified as low or high performers depending upon Industry Growth Rate

Firms Market Share.

General Electric (GE) Business Screen

General electric of USA, with the support of the consulting firm McKinsey and company developed a more complicated matrix as a technique of portfolio analysis. The GE Business Screen includes: Industry attractiveness in terms of growth rate Business strength of a frim

Strategic Position and Action Evaluation (SPACE)

SPACE involves a consideration of four dimensions as below Firms competitive advantages Firms financial strength Industry Strength Environmental stability

HIGH

HIGH

ENVIRONMENTAl
STABILITY

INDUSTRY

STRENGTHS

low

low

LOW

HIGH

COMPETITIVE ADVANTAGE

Direction Policy Matrix (DPM)

DPM developed by Sheel chemicals UK DPM uses the two dimension to select strategies
Business

Sector Prospects

Unattractive Average Attractive

Firms Competitive Capabilities Weak Average Strong