Introduction

Amuls India
by: Anand Milk United Limited Presented 1.Ankur Sharma

2.Amanpreet Kaur 3.Krishna Prasad 4.Mukesh mohato 5.Ramandeep Kaur

Outline
About Amul Amul Products at a glance Segmentation Amuls workflow Business Potential

About Amul
Amul was formed in 1946. Dr. Verghese Kurein is the chairman of GCMMF. Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation. Its daily milk procurement is approx 13 million lit per day from 16914 village milk cooperative societies, 17 member unions covering 24 districts, and 3.18 million milk producer members. The name of brand has its origin from sanskrit word Amoolya means Priceless. The name was actually suggested by an employee of GCMMF. The Amul is a largest food brand in india and worlds largest pouched milk brand. Having an annual turn over of 19,100 crore (2013).

Products
Amul milk Bread Spreads Cheese UHT milk Beverage Range Amul PRO Ice Cream Paneer Dahi Ghee
Milk Powder nutraamul Mithai range Mithai Mate Fresh Creams Recipes Chocolates Pouch butter milk

Segmentation
Indias largest food ratailing chain with 6000 exclusive outlets in following format: Amul Preferred Outlets Amul Ice-cream Parlours Amul Ralilway Stalls Amul Kiosks in Food courts/cinemas Cafe Amul

Amuls workflow

Business Potential
Format Investment for 1 parlour in rupees
1.25 lacs

Turn Over in rupees (per annum)

40-50 lacs

Amul Preferred Outlets

Amul Ice-cream Parlours Amul Ralilway Stalls Amul Kiosks Cafe Amul

2.5 lacs

40-50 lacs

2.00 lacs 1.25 lacs 30 lacs

30-40 lacs 30-40 lac 100-150 lacs

What we have covered

About Amul and GCMMF. Its Products. Segmentation of Amul. Amuls workflow. Amuls turnover(segment wise)

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