Strategic Management and

Implementation

Submitted To: Ms. HINA

Submitted By : Group # 6
M.B.A. 1st Mor.

Department of Management Sciences

 Group Members
• Muhammad Waseem
• Muhammad Waseem
• Noman Akhtar
• Uzma Batool
• Saba Batool
• Israr Ahmad
Fundamental of Strategic
Management
Strategic Management :
“The on going process of formulating
implementing and controlling broad plans to guide the
organization to achieving its strategic goals, given its
internal and external environment.”

Strategy :
“A comprehensive plan aimed at helping the
organization achieve its goals.”

Organization Strategy :
What product should we make
What market should we serve
What operations should we use
How should we compete
 Components of
Strategy

• Scope
• Distinctive Competence
• Resource Development
• Synergy
 Level of Strategy

• Corporative-Level
Strategy
• Business-Level Strategy
• Functional-Level Strategy
Nature and Importance of
Strategic Management
“ Strategic Management can improve the co-
ordination of activities and the allocation of
resources on all levels. For maximum effect, the
process demands that managers juggle focus and
flexibility to give the organization a sense of
direction without stifling the ability to respond to
unpredictable environmental changes.”
 Strategic Management Process
STEP 1 STEP 2 STEP 3 STEP 4
Conduct Maintain Strategic
Formulation The Implement
Situation Control
Organizational The Strategy
Analysis Strategy

• Review mission
• Planning
and goals • Cooperate-level • Organizing
• Internal Assessment • Business-level • Leading
• External Assessment • Functional-level • Controlling
• SWOT Analysis
 Strategic Management
Process
• Conduct a Situation Analysis
• Formulating The Organizational Strategy
• Implement The Strategy
• Maintain Strategic Control
 STEP 1
Conduct A Situation Analysis

SWOT Analysis
Internal Assessment
 External Assessment
STEP 2
Formulate The Organizational
Strategy

Developing Corporate-Level Strategy

• Grand Strategy
• Portfolio Strategy
 Grand Strategy

Growth Stability Retrenchment

Concentration  Turnaround
Vertical Integration  Harvest
Horizontal Integration  Divestiture
Diversification  Bankruptcy
Other Growth Strategy  Liquidation
Portfolio Strategy :
An approach to corporate-level strategy that involves
analyzing the relationships and positions of an
organization’s SBUs to create the mix that will best
support organizational goals.

BCG growth-share Matrix

A four-cell matrix that categories SBUs in the

organizational portfolio according to market
growth and market share.
Developing Businesses-level
Strategy
Miles and Snow’s Adaptation Model
“ A strategy analysis tool based on the
relationship of business-level strategy to
the internal and external environment”.

• Defender
• Prospector
• Analyzer
• Reactor
Porter’s Generic Competitive
Strategies

• Cost Leadership
• Differentiation
• Focus
Product Life Cycle

“ The passage of goods and services through a

progression of market acceptance stage”.
Developing Functional-Level
Strategy
• Marketing
• Finance
• Operations
• Human Resources
• Research and Develop net
• Information Resources
STEP 3

Implement The Strategy

 Planning
 Organizing
 Leading
 Controlling
STEP 4

Maintain Strategic Control

Managers use strategic control to
monitor the progress of the strategy,
to assess whether environmental
forces may interfere, and to make and
needed adjustments.
Thank You !
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