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Suggested Strategy:
Wholesale to multiple retailers throughout the U.S.A.: Marmaxx (Marshalls TJ Maxx) Sports Authority Ross City Trends Fallas
[images of retailers]
Example:
Last Spring a company sold his styles to Forever21 (480 stores worldwide). They selected 6 Styles per 5 College teams, and made and opening order of $4.5M gross sales. [images of Forever21 stores]
Marketing Approach:
To get you started on a nationwide basis, we will send your samples to key buyers, and produce a commercial-quality video and photo shoot in a professional Studio in So. Calif. to show your styles being worn by professional models. This video and photographic material will be posted on YouTube and promoted on other social networking websites (Facebook, Twitter, etc.) after an extensive advertising campaign aimed to entice major buyers and college sorority associations across the country to watch it.
The key buyers will be able to watch the videocast of your styles while they have your product samples in hand, to physically connect the buyers with the products they see on the video giving them a hands on experience.
Projected Sales:
City Trends: 150 locations (stores) across the country. 5 Styles out of 20 Styles selected. 150 stores x 5 styles (Each 5 ordering a minimum of 24 units x 1 color x 5 styles = 120 units. 120 units x 150 stores = 18,000 units. If the average cost is $4.00 - $0.40 (10% commission to Alliance Exports) = $3.60. 18,000 x 3.60 = $64,800 wholesale cost out of $20,000 initial investment.
If the average cost is $4.00 - $0.40 (10% commission to Alliance Exports) = $3.60.
210,360 x 3.60 = $757,296 wholesale cost out of $20,000 initial investment
Our Investment
Upon the issue of orders from Buyers, we will finance the orders by paying you the wholesale costs (minus our commissions) when the Buyer issues the Purchase Order, so you will avoid the net-90 payment timeframe of Buyers.