Market of Hercules Hivolt

Ti Cycles of India

A Market Report on Hercules Hivolt

Contents
Introduction of firms Project Overview Project Methodology Project Objective Project Analysis 4 Ps of Marketing Conclusion

Introduction of firms
TI Cycles of India is a Unit of Tube Investments of India Ltd. Started in 1949 by the Murugappa Group and Sir Ivan Stedeford of Tube Investments Group in UK. Manufacturing plants at Ambattur near Chennai, Nasik in Maharastra and Noida in Uttar Pradesh. Brand - Hercules and BSA

Project Overview
Canopy activity in different area. Deliver the information on Hivolt to the audience. Filling up the questioner form by the audience. Analyze the data. Make a report for every week.

Project Methodology
Visit in different suitable palace Setup a canopy Only using the Hivolt or E3 bicycles in canopy Deliver the information about these electric bicycle Clearing all doubts of people by Answering of all question Filling up questioner by audience Analyze the raw data Make a report

Project Objectives
Filling up the questioner by people. Target the customer for sales. Brand advertisement with Hivolt. Telling the features to people why accept it. Analyze the questioner for Market Survey.

Canopy Activity

Visited Area
Bata-Nagar, South 24 Parganas 19 days Akra, South 24 Parganas 1 days Badkulla, Nadia 3 days Shyampur, Howrah 4 days Budge Budge, South 24 Parganas 3 days Nabadwip, Nadia 6 days Tehatta, Nadia 1 day Kakdwip, South 24 Parganas 2 days Namkhana, South 24 Parganas 3 days Tollygang - 2 days

Sample of Questioner

Target People
Student Teacher Corporates

Profession of People

Sample Size 618

Income Range People

Acceptance Features & Price by People

Acceptace the Price by People

Sample Size 231

Comments of People
70.88% people said that Hivolt or E3 cycles are too costly. Because, In this group, most of people income level below than Rs.10,000. Hercules Hivolts price must be under Rs.9000-10,000. Financing system will help to pick more sales. 30kms range is not sufficient for some people. Sometimes battery discharge before reaching 30kms. 8.42% people want to more features.(Like Battery meter, Mileage meter, Head Light, Horn).

People Feedback
Kulodaranjan Ghosh (80 years old) : Hivolt problem solved in 1 month by replacing motor. But he said to me, please improve the customer care service. Subol Chandra Mondal (72 years old) : Hivolt Battery problem was solved within 3 weeks. He daily ride 30kms. Chandan Bera (43 years) : He using E-3 from 6 months. After replaced controller, daily run 24kms.

4 Ps of Marketing
Product Place Price Promotion

Product
The objective of the products is to reduce energy consumption and pollution. The product is out fitted with a longer lasting battery, convenient features like the thumb throttle and tested under extreme conditions. Top speed 24KMph Riding range - 30Kms on a single charge Normal pedaling is possible

Place
Dealers and Distributor play a major role in serving customers, while growing and sustaining markets. Ti cycles of India have a network of more than 2500 strong and dedicated Authorized dealers. A network that has helped Ti cycles of Indias name and its promise of reliable quality to every part of the country. Direct dealer and distributor are person who is authorized to purchase the product directly from the company and sell.

Price
The Hercules Hivolt Charge a low price because a substantial competitive advantage of this bicycle. Price Skimming and Promotional Pricing will help to make a market. But The low price tends to attract new customers into the market.

Promotion
The Promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include are Promotional strategy, Advertising, Personal selling & sales force, Sales promotions, Public relations & publicity and marketing communications.

Why sales not come

Hercules Hivolt is really good cycle, but people are wanted more model. People are hesitating to buy Hivolt at high price. Canopy activity means some offer given by the company.

Why sales not come

Almost every consumer faced problem in Controller Box in Hivolt or E3. Replace all weak function or features (Controller Function and Battery). Minimum Battery meter indicator facility install on handle of the bicycle. Down payment system will help to more sales in different market. Improve Load carrying capacity. More model in Energy bicycle section will help to takeoff the market.

Thank You
Subhamay Biswas